External Forces Shaping The Future Of The Airline Industry Essay

External Forces Shaping The Future Of The Airline Industry insertionThe purpose of this report is to inform airline executives about the external forces poignant their industry and what they can do to keep up with the changing tune atmosphere. The terrorist attacks of 9/11 had a grueling effect on the economy, and speckle most industries are almost back to their pre-9/11 financial status, the airline industry is lucky to break-even. This report pull up stakes rationalize three steer skids that are forcing the airline industry to re-think their stance on strategic planning.The jump trend discussed allow for illustrate the effect that online booking has had on the modal value airlines do business. The second trend will describe how obesity has caused tender standards to be set within the industry. The final trend will explain how the demand for business-related travel has been decreased from the use of newfound technologies. This paper will close with a brief synopsis of t he most relevant trend to the industrythe decrease in business travel due to new technologies.DESCRIPTIONThe following portion of this report will describe separately of the three trends and contain information to support the claim. Continue reading for however explanation of the trends.Online BookingOnline booking is becoming more than popular, especially in a country where over 50% of its households are connected to the earnings (U.S. Department of Commerce 2001). (See Appendix graph 1) Americans want things NOW non ten minutes from now. The quicker the service, the more satisfied the customer will become. Various online travel agencies, such as Orbit and Travelocity, give consumers the readiness to compare different travel options, all without leaving the comfort of their home. In 2003, 35 million Americans went online to book travel reservations, a 17% attach since 2002 (U.S. News 2004). Currently one-third of all internet-related transactions involve make travel arrang ements (The multiplication 2004). obesityAmericans today are heavier than ever, and despite increase health awareness, the obesity epidemic is not slowing down. (See Appendix Graph 2) Currently two-thirds of Americans are considered to be overweight (New Zealand Management 2004). According to the stretch out U.S. Census, the current population of the U.S. is 281 million. When mixing those details together you can benefit ... ...on Week & Space Technology v138 n6 (Feb. 8, 1993) 31,33.Lollis, Barbara De. Virtual meeting companies get kick upstairs as travel wanes. USA Today (March 18, 2003) 10.Lollis, Barbara De and Chris Woodyard. Larger Passengers pay more on Southwest Air. USA Today (2002) .McKee, Bradford. Sprawl and Americas Sprawling Middle. Architecture v92 n8 (Aug. 2003).Obesity Research. American Obesity Association (2002) http//www.obesity.org/subs/fastfacts/Obesity_Research.shtml. percentage of U.S. Households with Internet approach shot. U.S. Dept of Commerce (Feb. 20 01) .Stellin, Susan. Online Booking Cuts Costs and Simplifies Corporate Trips. New York Times (Sept. 2, 2003) C7.Web World. The Times ( join Kingdom) (Sept. 4, 2004) 4.APPENDIXGraph 1 Percent of U.S. Households with Online AccessData Source Newburger, Eric C. Home Computers and Internet Use in the United States. US Census Bureau (Sept. 2001) .Graph 2 Obesity preponderance in AmericaData Source Obesity Research. American Obesity Association (2002) http//www.obesity.org/subs/fastfacts/Obesity_Research.shtml.