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Thursday, January 31, 2019

Humanitys Fate in King Lear :: English Literature Essays

Humanitys Fate in King LearMany tragedies turn over been written throughout history. The purpose of these tragedies were to illustrate some type of good lesson. The tragic situation involves mans miscalculation of reality and the fatal results of those miscalculations. Our tragic cuneus must endure a great deal of suffering. It ends in his split or destruction. We must also understand that tragedy not but destroys the guilty, but also the innocent. The tragic hero represents what could happen to humankind. He is accountable for his society. He is a representation of our own fate. The fate of humanity provide be discussed in King Lear, by William Shakespeare. In this moving play, our tragic hero was King Lear. Our tragic hero must also surrender a tragic flaw. Lears tragic flaw was his vanity. Lear is so full of himself that he doesnt realize the truth. First of all, Lear wants to divide his powerfulnessdom up into trine part for his three lady friends. Each daughters porti on depended on how much they would proclaim their cheat for him. Lear says, Give me the map there. K forthwith that we commence divided in three our kingdom, and tis our fast intent to shake all cares and business from our age, conferring them on young strengths while we unburdened crawl to death.(Act I, i, l. 38-41) Lear should not have relinquished his powers in the first place. He expects to be treated like a king when he no longer will have the power of a king. Secondly, he says, Great rivals in our youngest daughters rage, long in our court have made their amorous sojourn, and here are to be answered. Tell me, my daughters ( Since now we will divest us both of rule, Interest of territory, cares of state), which of you should we say doth get it on us most? That we our largest bounty may extend where nature doth with deservingness challenge.(Act I, i, l. 47-53) Within these few lines, we see Lears first sign of vanity. For one daughter to receive more country than another , one must proclaim their love to be more than the other. He is measuring their love with land. Naturally, his first cardinal daughters, Goneril and Regan, will lie to him, but his vanity blinds him from the truth. Lears first miscalculation was dividing his land between the daughters. The second is allowing his vanity to get the best of him.

Wednesday, January 30, 2019

Diels alder reaction Essay

ResultFor the Diels-Alder reactionMaleic acid is 0.002 bulwark2,3-dimethyl-1,3-butadiene is 0.002 molThe theoretical fork up is 0.36gCycloaddition product is 0.358g (maybe it was not completely dry when I weighted.) The % yield of Diels-Alder reaction is 99.4%For the hydrolysisThe theoretical yield of hydrolysis is 0.396gThe experimental product yield is 0.28g (some solid left on the filter paper and some for the melt down burden measurement.)The % yield of hydrolysis is 70.7%The cycloaddition of a conjugated diene and a dienophile, which is drove by forming new -bonds from -electrons of the diene and dienophile, which are energetically more stable than the -bonds.During the Diels-Alder reaction, the temperature should be kept between 60-70 . Because the boiling point of the butadiene is low and do not let it vaporize. After cycloaddition, pour the reaction mixture into 50 ml wet under room temperature, the product would precipitate because of the low temperature. The acid added for the hydrolysis donation is very important because acids have been used to accelerate the rate of the intra-molecular Diels-Alder reaction.The peg 200 used in this experiment as the solvent for maleic anhydride is  even off the experiments more green, which is less harmful and more environmental friendly. The melting point measurement is helping us to determine what we get basically.Compare with the IR spectra I got, the peak at 1792.62 cm-1 in the first spectra express the C=O bonds of the initial cycloaddition product, and the peak at 1697.14 cm-1 in the second IR spectra shows the C=O bonds of carboxylic acid ( RCOOH) of the final product.

The Effects of Jejemon Essay

Learning and didactics grammar is an important formulation of linguistic communication learning. It is not enough to know how to translate intelligence operations into contrastive manner of speakings. One of the aims of language learning is to help students learn effective communication, indeed learning the correct grammar is essential. As noted by m all grammarians, poring over a second language primarily consisted of grammatical analysis and transmutation of written forms.Developed for analysis of Greek and Latin, this approach divided the object glass language into eight part of speech nouns, verbs, participles, articles, pronouns, prepositions, adverbs and conjunctions. Learning the language needed study of the eight categories in written text and the development of rules for their uptake in translation.However, when 18th century grammarians moved beyond the Greek and papist classics and began the study of English, again victimization the eight categories to gener ate grammar rules, it became clear that the parts of speech could not be employ as effectively to break down a language in which word order and syntax produced grammatical function and where rules often had multiple exceptions.Nonetheless, this traditional approach remained the basis of instructional pedagogy in the United States and England until recently (Howatt, 1984), and is still being used in a get a ache of countries as the primary method of English instruction. This is particularly true for many English as conflicting language (EFL) classrooms, where English is learned mainly through translation into the native language and memorization of grammar rules and vocabulary.Today, grammarians put one over been able to use modern pedagogical grammars for teaching and learning. Pedagogical grammars generally describe the full structural complexity of any conductn unit (Swan, 1995), except residenceificant differences may emerge in the distri furtherion of potential eleme nts in actual discourse. As mentioned, one of the delimitate characteristics of a modern pedagogical grammar is that it provides descriptive information which is helpful for learners of the language. With this definition, this report will try to comp ar the helpfulness of two pedagogical grammars by describing the features of transitivity of verbs and passive voice.However, with the emergence of the jejemon languages, educational authorities argon exhausting to convey its effect on the students. According to UrbanDictionary.Com, it is anyone with a low allowance for correct punctuation, syntax and grammar. This definition is limited to the linguistic style of Jejemons. besides in reality, Jejemon is a new breed of hipsters who absorb un mindable not only their own language and written text but also their own sub- tillage and fashion. For brevity, I will limit this article to Jejemon language, which for neediness of grammatical canon on how to name it, I will call it the Jeje nese and their alphabet, Jejebet.The Jejenese is not just confined to Pinoy Jejemons. retributive before I wrote this, I played Warcraft and found a European opponent who enjoys typing jejejeje in a very wide context, very much to my disdain as he sabotages my online quests. An another(prenominal) group of foreign Jejemons, although their Jejemonism seems so trivial to actually clear up them as Jejemons, ar the Thais who type hahaha this way 5555. You will see a lot of these in your Thai friends Facebook status messages. Since, the number 5 translates to ha in Thai, as explained by my friend Pakorn Dokmai.Im sure many of you have personal encounters with other foreign Jejemons, be in Manila or abroad. So we can charter that Jejemon is a worldwide phenomenon. Text pass on is the start ever rise that the Jejemons argon not just fictional creatures they really emerge. They have a set of eyes (and obviously the time) that can easily decipher the word hidden in jumbled letters, alternating capitalization, over-usage of the letters H, X or Z and mixture of numeric characters and our normal alphabet.To be able to look Jejenese or to Jejetype is definitely a skill. In a commentary, Intellectualizing a Language, by Dr. Ricardo Ma. Nolasco published on June 13, 2009, in the Philippine Daily questioner, he express that We will never be able to develop our languages for higher cerebration unless we begin basic literacy and education in them. With the prevalence of Jejemon, will the long process of intellectualization of our Philippine language be held back? I believe that the answer depends on ones lenience with the Jejemons.Just as whether or not the Jejenese and the Jejebet wreak havoc on study languages depends on how one perceives Jejemonism. The Jejemons find their place in their world by finding a clan, or a regular group of mickle they text and talk with in Jejenese. Regardless of whether they know each other or not, they will talk to other members of these clans and even meet up with them in Jejelands (frequent hang-outs).STATEMENT OF THE PROBLEM1. Where did the jejemon word came from?2. What are the advantages and disadvantages of jejemon?3. Who are the persons bushel in this state?4. How does this method affect the others?5. What are the ways to prevent its disadvantages?BODY1. Where did the jejemon word came from?Jejemon is a pop culture phenomenon in the Philippines. According to Urban Dictionary a Jejemon is a person who has managed to subvert the English language to the point of incomprehensibility. The Philippine Daily Inquirer describes Jejemons as a new breed of hipster who have authentic not only their own language and written text but also their own subculture and fashion.The origins of short-handed typing was through the short messaging service, in which each text message sent by a cellphone is limited to 160 characters. As a result, an SMS language developed in which words were edited in order to fit the 160-character limit. However, more or less jejemons are not really conserving characters instead, they are lengthening their message.On April 14, 2010, on a Pinoy Tumblr, a post to the highest degree vice presidential campaigner Jejomar Binay indicated that he was the Jejemons preferred vice presidential candidate, complete with a fake observance with him called as Jejemon Binay. Later the use of word jejemon to refer to such people made rounds in various Filipino net profit message boards. The Jejemons are said to be the new jologs, a edge used for Filipinos of the lower income class.The parameters of being classified as a Jejemon are still unclear, and how the different levels of Jejemonism are reached, although there are named levels such as mild, moderate and severe or terminal. The sociolect of the Jejemons, called Jejenese, is derived from English, Filipino and their code-switched variant, Taglish. It has its own, albeit unofficial, orthography, known as Jejebet, which uses the Filipino variant of the Roman alphabet, Arabic numerals and other special characters.Words are created by rearranging letters in a word, alternating capitalization, over-usage of the letters H, X or Z. Superfluous as well as the presence of unfathomed letters characterize its spelling convention. It has similarities with Leetspeak, primarily the alphanumeric nature of its writing.2. What are the advantages and disadvantage of jejemon?That has been the question on everybodys mind ever since a picture of presidential aspirant Gilbert Teodoro holding a sign declaring that he would send all jejemons back to elementary school started spread on Facebook, Twitter, and Tumblr. But even before making its debut on Urban Dictionary, the word jejemon has been making sporadic appearances elsewhere on the web.On Pinoy Tumblr, for instance, jejemon appeared on a post made on April 14 about vice-presidential candidate Jejomar Binay complete with a fake campaign poster calling him Jejemo n Binay. It makes an even earlier appearance on the My Ragnarok Online Forum.In a post that went up on March 14 entitled Jejemon ka ba?, user Deviluke points out that most jejemon wear baggy clothes and manoeuvre jejecaps rainbow caps usually worn backwards and just placed on upper side of ones head. Artuji.com points out that jeje enjoys popular usage among Spanish-speaking countries as a word to denote laughter. Jejemon sprung from its combination with the subculture spawned by popular Asiatic anime, Pokemon. NEW POP PHENOMENONAdministrators and members of Gotta Kill Em All, Jejemon seem to agree that the term jejemon was first coined a month ago, but the behavior attributed to jejemon was around for much longer. This kind of typing started when text messaging became famous and they used it to shorten long text messages, says Kahel, one of the administrators of Gotta Kill Em All, Jejemon. I first encountered them in high school. Mobile messaging was the newest and hottest technological trend then, says 24-year-old shade analyst Aldrin Fauni-Tanos. Like dinosaurs, their existence preceded their discovery and categorization. MAJOR IRRITANT destructionBIBLIOGRAPHYhttp//cellphones.about.com/od/phoneglossary/g/smstextmessage.html (http//aids.gov/using-new-media/tools/text-messaging/)http//ipod.about.com/od/iphonesoftwareterms/g/sms_definition.htm http//cellphones.about.com/od/phoneglossary/g/smstextmessage.html http//computer.howstuffworks.com/e-mail-messaging/sms.htmhttp//saaammieee.blogspot.com/2010/02/text-messaging-advantages-and.html http//voices.yahoo.com/advantages-disadvantages-text-messages-329419.htm http//www.ehow.com/about_4745121_advantages-text-messaging.html http//www.ask.com/question/disadvantages-of-text-messaginghttp//post.jagran.com/search/disadvantages-of-textingsthash.mVyFr3Fh.dpuff http//curiosity.discovery.com/question/what-some-disadvantages-text-messaging http//elitedaily.com/news/world/disadvantages-texting/http//www.ehow.com/in fo_8593619_disadvantages-text-messaging-speaking-e http//enc1102finalproject.blogspot.com/RECOMMENDATIONIn this research, as the researchers, we therefore preach that before we use to do shortcut text messaging, we should know our limitations in using it. It is better to consult first the guidance of the old ones, the persons expert of using cell phones and the persons who are involve in all technology so that it will be easy for us to know informations about it in order to neutralise its disadvantages. Yes, it is good to use cell phone because of the benefits that it will give unto us but come to think of the reality that it really have also some barriers that may lead us to failure in the goals that we have. Learn first on how you will manage to familiarize using the method. Such method may lead to failure on success. Lastly, we recommend to the readers to try reading this research of ours and apply the guide or rules we have research for your queries regarding the use of short cut text messaging.

Tuesday, January 29, 2019

Grade World History Essay

Before male monarch Leopold the II of Belgium colonized the congo, it was know for its independence. It was the ideal place to be for the Europeans. It was geographic onlyy diverse, it had mineral enriched soils, deposits of gold, diamonds copper and manganese, and it had a large animal population, lots of plants. King Leopold saw potential in the Congo and do it his. He had an American man, Henry Stanley secure treaties with all the local chiefs. With those he had complete power of the land. Imperialism on the Belgian Congo had a negative affect in many ways, including geographically, politically and psychologically. mavin of the major invasions is psychological. Psychological impacts be nonpareils that mess with the great unwasheds emotions. King Leopold was a man who did non care about other peoples emotions or their state of being he cared about himself and how much money he was going to make with the Congo. To name a Congolese states on the touchstone of psychological t orture he put some of the Congolese people in I ran away with two old people, but they were caught and knock offed, and the soldiers made me carry the baskets holding their cut-off hands. They killed my little sister, threw her in a house and get it on fire. (8) The person that is talking sounds like a electric shaver. If a child was going through this, which many did, witnessing something this horrifying can be very(prenominal) emotionally scarring.Another impact would be economical. An economic impact is one that affects the business part of things, such as labor systems. Tell them the good-for-naught agents that we cannot and therefore will not find hawkshaw we are impulsive to spend our strength at any work possible, but the rubber is finished. If we must either be massacred or bring rubber, well, let them kill us then we suppose they will be satisfied.(20) This quote is from a village headman to Reverend Harris, a British missionary. This is from a workers grade of view . It shows economic impact because it has to do with the rubber industry, which was very important in the Congo.A third impact on the Congo is political. Political impact has to do with government or people in government. One quote that gives an example of political impact is one by Reverend Whitehead, Their chiefs are being weakened in their prestige and physique through gyves which is often cruel, and thus weakened in their authority over their let people they are put into chains for the shortage of manioc bread. This fashion that Leopold and his people are forcing the native Congolese to back down in their government so Leopold has more power.Britain was also very involved in the Congo Free State. They were interested in the trading system it had. This make Britain because it brought in new products to be sold, and potentially could make them money. It is important to register issues like this today so nobody makes the same mistake twice.In conclusion, imperialism in the Con go had an overall negative affect on it. Imperialism affected, not only psychologically, but also politically and economically. King Leopold II never had good intentions for the Congolese people, he just had his own self in mind.

Monday, January 28, 2019

Deception Point Page 41

Making the raging river of air even much unnerving to Tolland was the slight d stimulatewind grade of the ice shelf. The ice was sloped ever so slightly toward the ocean, two miles a representation. nonwithstanding the sharp spikes on the Pitbull Rapido crampons attached to his boots, Tolland had the uneasy feeling that any misstep might diverge him caught up in a gale and sliding overthrow the endless frosty slope. Norah Mangors two-minute course in glacier preventative now fancymed severely inadequate.Piranha chicken feed ax, Norah had said, fas tennering a lightweight T-shaped overlyl to each of their belts as they conform to up in the habisphere. Standard blade, banana tree blade, semitubular blade, hammer, and adze. All you need to retrieve is, if any iodine slips or gets caught up in a gust, grab your ax with one hand on the head and one on the shaft, ram the banana blade into the ice, and fall on it, planting your crampons.With those words of assurance, Norah Man gor had affixed chattering belay harnesses to each of them. They all donned goggles, and headed out into the afternoon darkness.Now, the four figures assimilate their way down the glacier in a straight line with ten yards of belay rope separating each of them. Norah was in the feed position, followed by Corky, and then Rachel, and Tolland as anchor.As they moved farther away from the habisphere, Tolland felt a growing uneasiness. In his inflated suit, although warm, he felt like virtually kind of uncoordinated space traveler trekking across a yon planet. The moon had disappeared behind thick, billowing storm c gildeds, plunging the ice sheet into an wakeless blackness. The katabatic wind seemed to be getting stronger by the minute, applying a changeless pressure to Tollands back. As his eyes strained through his goggles to make out the expansive emptiness close to them, he began to perceive a true danger in this place. Redundant NASA safety precautions or not, Tolland was affect the administrator had been willing to risk four lives out here quite of two. Especially when the additional two lives were that of a senators daughter and a storied astrophysicist. Tolland was not surprised to feel a protective concern for Rachel and Corky. As someone who had captained a ship, he was used to feeling responsible for those rough him.Stay behind me, Norah shouted, her voice swallowed by the wind. Let the sled suggestion the way.The aluminum sled on which Norah was transporting her testing gear resembled an oversized conciliative Flyer. The craft was prepacked with diagnostic gear and safety accessories shed been using on the glacier over the past few days. All of her gear-including a battery pack, safety flares, and a powerful front-mounted spotlight-was bound under a secured, plastic tarp. Despite the heavy load, the sled glided effortlessly on long, straight runners. Even on the almost imperceptible incline, the sled moved downhill on its own accord, and Norah applied a gentle restraint, almost as if allowing the sled to lead the way.Sensing the distance growing between the group and the habisphere, Tolland looked over his shoulder. plainly fifty yards away, the pale curvature of the dome had all but disappeared in the blustery blackness.You at all worried about visiting our way back? Tolland yelled. The habisphere is almost invisi- His words were cut short by the loud hiss of a flare igniting in Norahs hand. The sudden red-white glow well-lighted the ice shelf in a ten-yard radius all around them. Norah used her heel to dig a small impression in the surface snow, piling up a protective ridge on the upwind side of the hole. Then she rammed the flare into the indentation.High-tech bread crumbs, Norah shouted. profit crumbs? Rachel asked, shielding her eyes from the sudden light.Hansel and Gretel, Norah shouted. These flares will last an hour-plenty of time to find our way back.With that, Norah headed out again, leading them down t he glacier-into the darkness once again.47Gabrielle Ashe stormed out of Marjorie Tenchs office and practically knocked over a secretary in doing so. Mortified, all Gabrielle could see were the photographs-images-arms and legs intertwined. Faces filled with ecstasy.Gabrielle had no idea how the photos had been taken, but she knew turd well they were real. They had been taken in Senator sacristans office and seemed to have been shot from higher up as if by hidden camera. God help me. One of the photos showed Gabrielle and Sexton having sex directly on top of the senators desk, their bodies sprawled across a disrupt of official-looking documents.Marjorie Tench caught up with Gabrielle outside the Map Room. Tench was carrying the red envelope of photos. I assume from your reaction that you believe these photos are authentic? The Presidents elderly adviser actually looked like she was having a good time. Im hoping they persuade you that our separate data is accurate as well. They c ame from the same beginning.Gabrielle felt her entire personify flushing as she marched down the hall. Where the hell is the exit?Tenchs gangly legs had no douse keeping up. Senator Sexton swore to the world that you two are platonic associates. His televised recital was actually quite convincing. Tench motioned smugly over her shoulder. In fact, I have a tape in my office if youd like to call up your memory?Gabrielle needed no refresher. She remembered the press conference all too well. Sextons denial was as adamant as it was heartfelt.Its unfortunate, Tench said, sounding not at all disappointed, but Senator Sexton looked the American people in the eye and told a bald-faced lie. The public has a right to know. And they will know. Ill see to it personally. The only question now is how the public finds out. We believe its best sexual climax from you.Gabrielle was stunned. You really think Im going to help lynch my own prognosis?Tenchs face hardened. I am trying to take the hi gh cast anchor here, Gabrielle. Im giving you a chance to save everyone a lot of distraction by holding your head high and telling the truth. All I need is a sign statement admitting your intimacy.Gabrielle stopped short. WhatOf course. A signed statement gives us the leverage we need to deal with the senator quietly, sparing the boorish this ugly mess. My offer is simple Sign a statement for me, and these photos never need to see the light of day.You want a statement?Technically, I would need an affidavit, but we have a notary here in the building who could-Youre crazy. Gabrielle was walking again.Tench stayed at her side, sounding more furious now. Senator Sexton is going down one way or another, Gabrielle, and Im oblation you a chance to get out of this without seeing your own bare ass in the morning paper The President is a bonnie man and doesnt want these photos publicized. If you just give me an affidavit and confess to the affair on your own terms, then all of us can throw a little dignity.Im not for sale.Well, your candidate certainly is. Hes a dangerous man, and hes breaking the law.Hes breaking the law? Youre the ones breaking into offices and taking illegal control pictures Ever heard of Watergate?We had nothing to do with gathering this dirt. These photos came from the same source as the SFF campaign-funding information. Someones been watching you two very closely.Gabrielle tore past the protection desk where she had gotten her security badge. She ripped off the badge and tossed it to the wide-eyed guard. Tench was still on her tail.Youll need to decide fast, Ms. Ashe, Tench said as they neared the exit. Either encounter me an affidavit admitting you slept with the senator, or at eight oclock tonight, the president will be forced to go public with everything-Sextons financial dealings, the photos of you, the works. And believe me, when the public sees that you stood lazily by and let Sexton lie about your relationship, youll go down in flames right beside him.

Saturday, January 26, 2019

Honda City Marketing Research

ACKNOWLEDGEMENT The project in its drink machinate and reconcile would non feature been possible had it not been for the able counsel and support of Prof. Sandip Anand whom we always looked up to, when faced with either difficulty and select disturbed him at tot bothy periods and hours. We would also the same to convey our seniors and classmates who provided us with references required for collection of selective information. No research would be successful, with bulge push through the mobile involvement of the answerers and we take this opportunity to thank our various responsives for having patiently change our response sheet.EXECUTIVE SUMMARY BACKGROUND The head start automobile was steamer powered vehicle invented in 1672. Since the first automobile rolled out on the streets of Mumbai (then Bombay) in 1898, the automobile Industry of India has come a prospicient way. During its early st terms the auto industry was everyplacelooked by the then organization a nd the policies were also not favorable. As a result automobiles were not a common sight. However with liberalization policy adopted y the GOI, large changes take a crap been made. Today, India is unmatched of the largest marts for automobiles in the world.Our research is implicated with the pubs. A pub elevator motor motor gondola or saloon car (British English) is a passenger car with two rows of seats and adequate passenger space in the advert compartment for adult passengers. The vehicle usually has a sepa tread rear trunk for luggage, although some manufacturers much(prenominal) as Chevrolet, Tata, and Volkswagen yield made rear-engined models. It is adept of the to a greater extent or slight common body styles for modern automobile LITERATURE REVIEW We examine some current literature and spic-and-spans reports available on the increment mid fraction sedan foodstuff in India.thither is a huge shift that is currently happening as far the car market is concerne d. Companies atomic account 18 instantaneously starting to believe in the India step-up Story, and changing their focus to lure spirited spenders and battalion who be connoisseurs of luxury and bounty cars. All companies have either entered or supply to enter this part. Some of the latest reports from the executives (or the company) of some of the leading players in the market ar as menti superstard at a spurn place. Speaking to Business Standard, Fumihiko Ike, chief operating military officer of regional operations,Asia Oceania, Honda Motor Company, said There allow be bigeminal models plan of attack out of the subaltern car chopine afterwardsward its prove in 2011. We will explore a sedan, too, apply the same platform to make maximum use of our resources. While Japans trinity largest auto company, Nissan, had verbalize earlier that it would also pull out a mid-sizingd sedan from the small five-seater car that it would launch this May. Toyota Kirloskar Mot ors will be launching a sedan based on the concept compact model, which it had showcased at the recent Auto Expo held in Delhi.Company officials decline to reveal the tar subscribeed price, only when state it will be available in the same arrange as the Swift Dzire, which is Rs 4. 90-5. 5 lakhs. Czech-based car maker Skoda Auto is also functional on a car which it is keen on positioning infra the Octavia, a agio car sold above Rs 10 lakhs. Thus, this part presents a huge marketing opportunity for companies and so is an exciting down for study as wholesome. CATEGORY The scars this study would look at atomic military issue 18 crossroad feast, Maruti Suzuki SX4, Hyundai Verna, Fiat Linea and Honda metropolis.Research Methodology inflorescence focus of the research To distinguish the shelter positioning of Honda city among the mid section sedans. Target ag assembly Since we were studying the mid and the superior segments there ar three assemblages that we target ed in our study Existing consumer who get cars. Probable consumers who stop convert into restless consumers into near future. Consumers who shall be converting into such kinsperson in distant future. We basically placevass the next categories of flock for our digest Working professionalsYouths in the age group of 25-40 with spunky disposable income Students and early(a) youth about to union service or start up on their own source year students of XIMB were also considered for the study Methodology The attempt of this study was to cover the growth of the premium segment watches as a behaviorstyle statement, the coverage included quantifying or honouring the strong and the weak props that pursues the sales of these watches and thenly the systemologies utilise atomic number 18 Focus Group Discussions (2) In-depth InterviewsSurvey methodology (Sample sizing = 101) While the group observation and discussion patroned us to identify the soft aspect of the study at length the survey methodology helped us to reach to a various inferences related to cope of muckle preferring the sedans, the aboriginal drivers for the various mid segment sedans, the strengths and weaknesses of the prints, random tract of strike outs and so forth which is discussed in detail in the report at a later part. fulfill Since we be targeting such diverse consumer group our survey has to extend beyond regional level.The focus of our survey shall be Pan India Survey Respondents from metros- Prime target study Mini metros Class 1 towns Online questionnaire We used this as our method for collecting selective information so as to reach customers from all possible segments and various cities. take in The traditional sampling approach, i. e. the sample was selected in the lead info collection began and sampling without replacement was performed. The following techniques were used Sampling Technique The traditional sampling approach was used, i. e. he sample was se lected in the first place info collection began and sampling without replacement was performed. The following techniques were used For the qualitative abstract, i. e. in-depth interviews and focus groups discussion, subjects were selected based on the judges and the parameters for buying the mid segment sedans by and large from students and workings population. For the quantitative depth psychology, snowball sampling was adopted. Recent buyers helped to send the questionnaire to other people who were passionate about mid segment sedans.Sample size somewhat 150 people were included in the study with the following rough breakup. Around 10 people for the focus group discussions and the in-depth interviews (Qualitative Analysis) Around 101 people for the Sample survey (Quantitative Analysis) Aspiring groups comprising of students, young working people and executives were considered. Variables Dependent Variable Independent Variables Now we have a look at the various independent uncertains that in turn have helped us to decide the option of a concomitant mid segment sedan.Affordable damage Whenever customers go to buy a car, some of them may have a event budget in their reason bandage some may be automatic to spend any amount. more a times it happens that a customer goes to a showroom and asks the head teacher to show cars with a event price range time at times they be willing to spend any amount if they similar a particular car. Hence this variable quantity helps us in apprehensiveness the attitude of customers with respect to the price they are willing to spend when they go to purchase cars especially in the segment of 5 lakhs to 12 lakhs.This variable also helps us to under(a)stand very definitive movers wish whether the customer is willing to compensate smell to save cost because if he is not willing to spend more if he is getting a best quality car in a price beyond his budget then it shows that the customer is strictly limited b y his price range while devising the purchase. pull Comfort is one of the authoritative aspects while deciding on the choice of cars. When a customer is willing to relent any amount over 5 lakhs for a sedan that way of life he or she is looking for a car which provides dependable comfort.Comfort in a broader aspect touches upon the baffle of a customer when he or she is travelling in car. Sufficient leg space, seats and a good shock absorbing system are quintessential in determining the comfort of a car. Interior and Exterior looks Aesthetics and looks are always an significant criteria for purchasing a car. Sedans are typically considered as mid segment cars because of its superior exterior looks and good interiors. This variable helps us to determine whether people consider exterior and interior looks as one of the defining criterion while waiver for a sedan.Safety and spare Features With growing in the options available in the market, many a time customers may indis pensableness to look for supernumerary features organism offered in polar mid segment cars. Air bags, power steering, alloy wheels, music player, substitution locking and multiple colour options are various other additional features which customer are looking for when they purchase a car. This variable will give us an idea as to how much priority a customer gives to these features. Mileage Middle and upper middle class people always look out for a car which has a good milage.As fuel prices are increasing year after year, gas mileage has definitely been a swaying criterion for all car takers. This variable will help us measure the importance of mileage as one of the deciding parameters. function One of the around important features of a mid segment sedan is the power. There is a substantial increase in power from the small cars thereby giving more break up up and stability in the long run. This variable will help us to determine whether people perceive power as a criterion to select a sedan or not. aft(prenominal)-Sales Service Possessing a good car does not solve ones purpose. Customers are looking for cars which not only are affordable, give good mileage but also which have good after sales service. Therefore, after sales service is very important in right aways competitive environment. This variable will give us an idea how important is after sales service when customers go for a particular pock. place Symbol India has been growing at a reasonably fast rate which eventually has raised the per capita income. With the growth in income people have stimulate more conscious about the kind of cars they possess.Therefore, status figure is an important parameter when we go for a particular marque. This variable will put us whether status symbol is one of the criteria to go for a particular instigator. In addition to the above independent variables we have also collected some demographic data of the people so that we can have a better understa nding of the pattern of option of people coming from different locations, belonging to different age group, having different annual incomes etc. Some of these demographic variables are listed below Name Name of the answeringGender To move up out the gender of the respondent Occupation To summon out the current occupation of the respondent kinsperson Income per annum To find the income group to which the respondent belongs. fit(p) willing to pay for a sedan To find out the price range which respondents are comfor gameboard while going for a sedan. Qualitative Analysis Qualitative Analysis was carried out utilise focus group discussions to generate hypothesis about purchase finis of a car for people and how different work outs affect their decision. Qualitative summary will be helpful for getting a detail brain wave into the paradox.Focus Group Discussions Honda urban center has been regarded as a prestigious check off in India since its launch in 1998. It maintains a s ignificant market piece of land in its class and enjoys a very high level of popularity. The opulent sedan has a lot to offer to its potential buyers- new engine, new design, more grandeur, increased cabin space, and of course top notch performance. Objectives To find out the perception of people about Honda metropolis among the mid segment cars in terms of elements that affect the purchasing behaviour of customers.They are agents the likes of textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item To check the status of Honda City as compared to its competitors like Verna, Ford Fiesta and Linea in the sedan segment of cars. Target Population Young Professionals in the age group of 22-35 years. Users of Honda City and users of other brands Non users of cars Students with no work experience and others with substantial work experience of 2-4 years. Content AnalysisTable 1 CONCLUSION BASED ON QUALITATIVE FINDINGS From the overall Qualitati ve Analysis, it seems that customers of premium watches are very conscious and careful buyers. For them the around important features are the Quality of the watch and are very particular about its slaying as well. They view it as a strong status symbol and an accessory, which adds to their personality. Also, people these days lay a lot of stress on the additional features like Embedded Jewellery, chronographs etc Quantitative AnalysisQuantitative data abstract has been through with(p) in the following way. An Excel Analysis of the demographic visibleness was done first to understand the respondents background and to check the world(a) attributes of the respondents. indeed the part Analysis was done, the result of which has been explained below. Then the top 2 boxes stumbles were analyzed for various attributes based on respondent profiles. Then Jaccard Analysis was done to find out the primary drivers for the mid-segment car family unit. It was followed by random section psychoanalysis and wonk analysis.Then cross tabular matter was done to measure Brand Preference with the top 2 boxes for all the important attributes. This is how an extensive quantitative analysis for our research was done. Demographic profile of the respondents Gender Profile gear up outframe The gender profile of the respondent base is tilted towards the male category as they constitute 76% of the enumerate base. Age Profile attracterframe Occupation drawframe Of the gist number of people surveyed, the service and self employed categories almost constitute 50% of the responses.All the respondents provided their employment status deep down these three categories and nobody opted for the Others category which was provided. A lot of respondents were from our institute making the student population half of the total responses. Students make the aspiring group and also form an important part for the emerging market. Total House continue Income drawframe Pilot interrogatory ing Initially a questionnaire was essential as per the requirements of the research proposal. This questionnaire was subject to pilot testing to find out the errors in it if any as per the attitude of the people.To find out if any question is conf using or not conveying the intended gist it was done. For this we selected around 15 people according to the sample needed for the study. These people were asked to fill up the questionnaire. We celebrated down any possible problem that these respondents faced while filling up the questionnaire. After this we worked on such problems found out and the suggestions from these respondents with respect to the questionnaire. Some questions those were conveying double meaning or creating confusion was omitted from the questionnaire.This edited questionnaire was then used as the final questionnaire and then the study was carried out. Bi-Variate Analysis Total Household Income Vs Amount involuntary to Spend on a Sedan It can be inferred from the above figures that the people want to own a car mostly in the range of annual salary they earn. But majority of the people are willing to buy a car in the range of Rs. 5-7 lakh. It is raise to find that a very few people want to buy a sedan in the range of above Rs. 12 lakh among the first four income groups. Still people having income below Rs. lakh have shown interest in buying such a sedan peradventure payable to aspirational reason. Total Household Income Vs Preference of Respondents for Various Brands It can be observed that for those people earning less than Rs. 300000, there is not much fight between the preferences for the different brands. Nonetheless, Honda City and Ford Fiesta are the winners with affect percentage of fan following. In the higher(prenominal) categories of total household incomes, it can be inferred that Honda City has a puzzle out cut upper spate over the other brands. Only Suzuki SX4 comes close to it in some cases.This shows that people with higher earnings definitely would like to choose City over other given brands in the mid segment category. People with lower incomes are open to any brand FACTORING Factor analysis is a data reduction technique that aims at grouping the stimulant drug variables, which have dependency with each other, into factors that underlie the input variables. Initially the total number of factors in the factor analysis is equal to the total number of input variables. But after the factor analysis the total number of variables in the study can be reduced by discarding the unnoticeable factors based on certain criterion.We have performed factor analysis on all the questions that we had in our questionnaire treating each one as an independent variable. The downslope method chosen for factor analysis was Principal Component matrix. This is the most popular technique for factor analysis, which determines loadings of variables on different factors by using the standard normal hold dears of the obs ervations of the original input variables. The rotation method used is Varimax with Kaiser Normalization. We have given the SPSS output as a tell apart attachment with the report.Extraction communalities are the chance variables of the variables accounted for by the factors in the factor solution. massive regard ass of communality of all the variables indicate that they fit well with the factor solution, and indeed should not be dropped from the analysis. Clearly all the fifty-two variables have fairly high value of extraction communality and thus should not be dropped from the factor analysis. astragal plot of ground is the curve obtained by plotting Eigen values against their corresponding factors. The eigen value of a factor captures the variation in all the variables captured by it.The Scree plot above understandably shows that the slope of the curve falls after the 15th factor and also eigenvalue drops below Due to these only fifteen factors are taken into consideration . The total variance dodge also gives the inside information of the fifteen variables of the factoring output. The sulphur column indicates that there are 15 factors for which Eigen value is greater than 1. The last column cumulative % gives the percent of variance accounted for by all factors or components up to and including the current one. The fifteenth factor has a value of 82. , which indicates that all the fifteen factors till the current one total account for 82. 6% of variance. The following unembellished variables were used for factor analysis Price on mind while buying Price is the deciding factor Japanese cars of superior quality warrant important Spare parts availability Serviceability Engine life After sales value Additional features 10. Mileage 11. Engine power 12. execution of instrument feedback 13. Status symbol 14. Uniqueness 15. Investment source 16. Superior functionality of premium cars 17. Necessity 18. Affordability reduces attractiveness 9. Perceived as successful by colleagues when private road premium cars 20. Great interior and exterior looks KMO and Bartletts Test KMO test indicates if the sample size is adequate with respect to number of variables world considered. 0. 815 indicates that the sample size is adequate. We can also reach the same stopping point by multiplying the number of manifest variables by 5, which is 100 (=20&2155) and that is less than 101, the sample size. Bartletts test has a chi hearty distribution and if significance is greater than 0. 1, then data is unimodal.But the high significance level here shows that the data collected is not skewed and has more or less a uniform distribution. Communalities Total naval division Eigen cut-off value has been find to one here. As we can see in the appendix attached, there are four factors which explain 60. 97% of total variance. drawframe Screen Plot Scree plot shows how the Eigen value varies across factors. The points above the Eigen value of 1 in the scree plot constitute the factors. The first four factors have thus a eminent value after which the slope flattens. Rotated Component Matrix drawframe The rotated component matrix shows all the manifest variables classify together in various classes which are called factors. They are called latent factors because they are the underlying variables which determine the dependent variable. Also the first factor and the manifest variables under it explain the dependent variable more than the second and third factor. As can be seen from the rotated component matrix table below, eight manifest variables can be grouped under one factor. Another 5 variables under the second factor and so on.each factor has been provided by a name. A list of the factors and the manifest variables manifold is given below Factor 1 Features of car/sedan Warranty important Spare parts availability Serviceability Engine life After sales value Additional features Mileage Performance feedback Factor 2 Social/Perceive d Factors Investment source Superior functionality of premium cars Necessity Affordability reduces attractiveness Perceived as successful by colleagues when driving premium cars Factor 3 Prestige Factors Japanese cars of superior qualityStatus symbol Uniqueness Factor 4 Monetary Aspects Price on mind while buying Price is the deciding factor _ _Top of Mind Analysis drawframe The above chart shows the percentage distribution of the various car brands which were provided by the respondents when asked for four various car brands which came to their minds in the mid segment. A total of 45 different car brands were given as response by them consisting of vehicles in the low, mid and the high segments. The most prominent brands were selected and the data concerning them was analyzed.It can be clearly inferred that Honda City enjoys a very good make do of the respondents top of the mind with a plow of about 27%. Maruti SX4 comes next with a dole out of 14% followed by Ford Fiesta at 11%. When asked about the first brand which comes to their minds, again Honda City was the clear winner by a large margin with about 37 respondents providing the brand name. Jaccard Analysis Jaccard analysis is used in market research to establish which attributes of a brand are important to the customers and the extent to which each of the attributes satisfies their deliverations.Jaccard analysis is primarily done to find out the variables in order of their importance for their ability to govern groupability or similarity with the dependent variable. In our marketing research, we have used Jaccard scores to identify the attributes which are important for the brand category using five brands, namely, Honda City, Ford Fiesta, Hyundai Verna, Fiat Linea and Suzuki SX4. These attributes will constitute the primary drivers of the brand. We face the Jaccard score as follows The respondents are asked about their brand preferences in the category and their responses are noted down.Then t hey are asked if they associate a particular attribute with each of the brands under study and their responses are again noted down as follows YY If the respondent prefers a brand and associates with a particular positioning. YN If the respondent prefers a brand but does not associate with a particular positioning. NY If the respondent doesnt prefer a brand but associates with a particular positioning. Jaccard Score = YY / (YY+YN+NY) We enumerated the Jaccard score for each of the attributes and stratified the attributes from highest to lowest in descending order of the scores.That means in Jaccard analysis, higher the Jaccard score, better is the attribute. After they are ranked, the attributes with scores above a benchmark score are listed. These attributes are named Primary Drivers. The table given below gives the primary drivers for the brand category of Honda City Based on a cut-off of 0. 4, we find that the following attributes are the primary drivers in the brand category concerned Exterior/Interior Looks Comfort Affordable Price Power organise AnalysisSWOT analysis is done to find the strengths, weaknesses, opportunities and threats of a particular brand with respect to other brands in the same category. When studied along with the help of Jaccard analysis, it becomes a powerful tool to identify the areas of strengths and weaknesses. In SWOT analysis, strengths and weaknesses are internal to the organization while opportunities and threats are remote to the organization. A positive SWOT score indicates strength and a disconfirming SWOT score indicates a weakness. It is also observed that the SWOT analysis works on the principal of zero-sum game.A gain on an attribute of a brand is counterbalanced by a loss in another attribute. SWOT scores are calculated as follows SWOT SCORE = (Brand proportion score Attribute Average) (Brand Average Grand Average). Here, Attributes average is average of all brands scores for that particular attribute (Row A verage) Average of Brands scores on all attributes being considered (Column Average) Grand average of scores (Average of row averages/column averages) The following table is generated for the SWOT scores of different attributes and brands We have categorised the scores on the basis of the above table.As shown, the attributes with a SWOT score of more than 2 are identified as strengths and are shown in bad green colour. Attributes with SWOT score between 0 and 2 are weaknesses and coloured red, those between 0 and -2 are threats and coloured yellow. Lastly those attributes with SWOT scores less than -2 are labelled as weakness of the concerned brand and coloured red. Now we focus on the brand under question the Honda City. The attributes of the brand based on SWOT scores can be summarised as strengths, weaknesses, opportunities and threats in the table given below Honda City STOCHASTIC ANLYSISWhen we are talking about the strength of a brand there are few parameters using which we judge the strength of the brand based on the share it has like Share of Market This measures the hold of the brand of the market. The problem with this kind of analysis is that it tells the strength of the brand today it reflects no projections and possibilities for future. Share of Mind and Heart is the one that highlights the prospects of the brand in the coming future. It tries to capture what the consumer thinks and believes of a particular brand and thus helps us to determine the prospects of the brand in future based on present perceptions.While conducting the market research for Honda City we have resorted to stochastic share analysis, to see the strength of the brand Honda City relatively to other brands in terms of share of mind The analysis has two parts best-loved set size of the brand Stochastic share of the brand prefer set size analysis This part of the analysis hovers to procure the data regarding the preference of the brands in the market. It is the simple process i n which the respondent has been asked for preference for the brand from the given choices. Respondents response for each brand is treated as a unit for each brand he can prefer more than one brand.All the brands for which the respondents has respondent in affirmative get allocated a unit i. e. if the respondent says he is certified of Honda City and Fiat Linea, both of them will be appended to the column of Honda City and Fiat Linea. In the end summation of the response is taken and the preferred set size is calculated. Of a brand = &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 Total no of respondents that has a preference for that brand Following table has been extracted from our analysis OBSERVATIONThe preferred set size for all the brands lies between 1. 38 and 2. 41. Honda City has the value of 1. 38 which essentially means people are pretty clear when it comes to Honda City th an any other brand. In fact the total data exhibits far lower preferred set size. If see the preferred set size of the other sedans, we can see that they are pretty well distributed which means preference of a particular brand are clearly visible. Inference The ideal score for any preferred set size is 1 which means this is the only brand preferred by the respondent.This sends a very strong message that there is no close competitor to the given brand, when we are talking in terms of preference set of consumer. For the given analysis we observe that some of the sedans have a preference set greater than 2 and some have a score significantly less than 2. The scores which are less than 2 are a good signal because the customer has more clarity and Honda City enjoys higher preference as compared to its competitors. Stochastic Share AnalysisThis is the second part of the analysis here we approach the core of the analysis. Taking data from the preferred set size analysis we proceed to calcu late the stochastic share of the brand The number of respondents that have responded in affirmative for any brand manufactures the set, which can become the buyer of the brand hence they represent the future market share for the brand and todays share of mind this is calculated as No of respondents who responded in affirmative for the brand preference __ Total set size of the respondents consideredNow this is the market share of the brand but as we have analyzed before the brand is preferred alongside other brands as well so this share of the mind includes the respondents who prefer other brand as well. Thus to get the actual % representation of a brand in the market we calculate Proportionate market share = % of market calculated earlier &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- This is now the actual share of the brands but this is not the actual share of mind of the brands that is represented by the share of the brand among he br ands considered for study. Proportionate share of the brand Stochastic Share = &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- ? Proportionate share of all the brands in the consideration set Following is the table from our analysis Observation There has been a conformance in the data pattern from that noted in the Preference set analysis. Honda City has the least preferred set size, and has the stochastic share of 56. 40% where as the other sedans have stochastic share between 8% and 17%. InferenceThis reiterates the fact of the preferred set size analysis where Honda City had the lowest preference set score, thus Honda City could be a leading brand in the market. This analysis emphasizes that Honda City is the brand with the highest share of mind of all consumer. This would or already has translated into highest market share in the segment of sedans, as people are all for this brand when its up against the other considered brand. Unparallel attributes that are highlighted by the brand Honda Aggressive marketing effort, which has left a indestructible impression on the respondents Precaution in adaptation of analysisThe analysis has been done based on the respondents and following points have to be unbroken in mind The analysis has been drawn on the basis of the respondent set thus depending on the response for the sample set the analysis is done. The competitor set size has been defined with deliberate efforts but the share output could vary with the competitor set. Conclusion Honda City definitely enjoys a good top of mind share in the mid segment cars. So, it shows it is enjoying a good position in the sedan segment.But the set is obviously becoming a deciding factor in a small city like Bhubaneswar. Most of the people are willing to spend around 5-7 lakhs on Honda City and not more than that. The most important factors that people look for while purchasing a car are features present in the car, prestige issue linked with the purchase, factors like after sales service, availability of spares, etc and of course monetary factors. Comfort, looks, status symbol and maintenance are the strengths of Honda City. But there are other things like after sales service where Maruti SX4 is the leader.It is also lagging behind competitors like Hyundai Verna, Ford Fiesta, and Maruti SX4 in areas like power, mileage and additional features that people expect to be present in a sedan. Honda has got a high stochastic share which means that it has a large potential market. People want to go for it but are not doing so presently due to some factors. So, Honda should try improving on its weaknesses and keep its strengths intact. It should also be alert for new threats in the market. This can lead Honda to be the market leader in the Sedan segment.

Tuesday, January 22, 2019

Diversity and Individual Behaviour

Diversity is what the world is made of. Without diversity, the world would be an uninteresting and inhospitable place. Without diversity, there would be no variety of opinions or alternate views. There would be no distinguishable views or ways of thinking. Being diverse provides a way for mess to express opinions and views to others who whitethorn not have pictured a situation the same. Four factors that causa diversity atomic number 18 ethnicity, gender, religion and sexual affinity. These groups have an outcome on the course of daily choices. The author of this paper ordain look into from each one of the groups and how the aspects have an impact on individual way.Ethnicity has an influence on behavior that cannot easily be ignored. At survive the influences of ones ethnicity is dealt with everyday. African-American stereotypes have take to world black as similar to having a felony conviction when regarding the chances of conclusion a job. The results of a study suggeste d black men must crap at least twice as hard as evenly qualified white men to rise above the stigma their sputter color provides (Pager, 2009).The humiliation is, for the most part, due to labeling. According to Devine and Elliot (1995), in the 1930s the adjectives used to describe an African-American were superstitious, lazy, and ignorant, and today the adjectives vary from unintelligent, loud, and criminal to musical, acrobatic and very religious. Discrimination is often difficult to observe, and yet, despite the antidiscrimination laws discrimination becalm occurs.The author of this paper is a case manager for individuals with developmental disabilities, and observes the sagacious nuance of bigotry almost on a day to day basis. Being articulate and having a name that belies the true ethnicity frequently surprises multitude when meeting in person.The dumbfounded expression is not easily cloak-and-dagger no matter of ones efforts to mask it. Statements such as you sounded d ifferent over the phone, or you look nothing as I imagined are uttered frequently during these meetings. After such meetings, those who are truly discriminatory will request to work with someone else giving superficial explanations to the request.For example, we elect to work with someone with more experience, or with a man, regardless of the fact the author has more than 20 years of experience in the profession.Being African-American has its hardships. In addition to that adversity, consider the privation of being an African-American muliebrity. The authors supervisor admitted to being cautious with relaying the development about the requests of those who had recently met the author in person. Why was the supervisor aweful to approach the author? Because, the African-American fair sexhood is often portrayed as a defiant, smart-mouthed, sassy, finger-waving and eye-rolling person, it is easy to understand her dread. The African-American woman has to be energetic in the eff orts to contradict the assumptions.Just being female impacts a womans behavior. Women are portrayed as and believed to be whiners, nags, flakes and shopaholics. Women are conceit to be helpless and in subscribe to of rescuing by a man, of course. In the business world certain jobs have traditionally been considered gender specific. A woman who holds a stereotypical masculine position, such as device foreman, is capable to use the equipment just as successfully has the men, plainly often the men see her as delicate unable to work too hard, resulting in less productivity and more stress in the workplace. Women want the same respect, opportunities and responsibilities as men. However, chauvinistic attitudes often obstruct a womans advancement. The author has overheard such comments as she doesnt need a promotion, her husband makes more, presuming a female employee has no right to a full fledged line of achievement, or a larger wages comparable to the male employees. Surprisingly , the comment was made by a female.Sexism is plain in all areas of life. For example, people debate if women should play a summercater traditionally played by men. The year 1896 is when women playing football was graduation exercise documented. The mens reaction to the football spicy was mentioned more than the game itself the crowd of men looking on, excited by the struggle, closed in with a rush. It was not until 1970 that a woman was allowed to play on a mens semipro football team and not until 1999 didThe Womens overlord Football League begin playing professional womens guarantee football games (Womens Professional Football League, n.d).Sexism exists in religion as well. To the Catholic Church, Mary, the mother of God is the most perfect human being. Yet, a woman cannot be ordained as a priest. The womans highest fiber in the Catholic Church is that of a Nun a servant living under vows of poverty, chastity, and obedience. In other faiths women have more of a usage, for i nstance in the Episcopalian religion a woman may be a priest.In Judaism rabbis have been known to depict women as envious, unproductive, lazy, greedy, and prone to gossip. In Judaism a Jewish womans role in life is traditionally a wife, mother and keeper of the household. The Jewish woman knows her place and the depictions have discouraged galore(postnominal) women from pursuing an education, career advancement and sexual affinity (Marcy Hyatt, personal communication, January 7, 2009).Marcy Hyatt, a Jewish woman and a transvestic, also reported her experience of being butch and being Jewish as parallel. She has fought prejudice and fought for civil rights, and although she no longer has to fear being visible, she continues to work to maintain her self-worth in the face of ignorance and bigotry.According to the American Psychological Association (2004) while sexual orientation is not a conscious choice that can be voluntarily changed, several homosexual and effeminate people see k to change their sexual orientation by therapy, often coerced by family members or religious groups. In the United States, homosexual and bisexual people often meet widespread violence, discrimination, and prejudice. The discrimination takes many forms from being denied raises, promotions and getting poor performance evaluations to bullying in schools. The fear of being known as a homosexual or bisexual has led to men hiding sexual orientation from loved ones and doctors thereby possibly putting themselves and loved ones at an increased risk for human immunodeficiency virus/AIDS.Regardless of the fact that no one can avoid diversity, people fear differences and seek only what is perceived as safe be ignorant to what others have to offer. Fearing people different from us is a inseparable tendency because of how we were raised. When we treat one another as individuals with feelings, then we will experience true multiculturalism.

Sunday, January 20, 2019

Relaxation Destination

My day usually consists of doing homework in the morning, going to twelvemonth at noon, then going to work after class. I go to class for two hours a day Monday through Friday, and work six hours a day seven days a week. A unforesightful drive to my lake firm in Keyst unmatched, Florida is all it takes for me to get away. My lake house is my respite destination for when I fill to get away from my everyday life. It lonesome(prenominal) takes forty-five minutes for me to get there when driving a live sixty miles an hour.Just originally I arrive at my lake house, I put up catch a glimpse of the cobalt lake water shimmering in the sun, and go to smell wood longing in the air. From this point on it feels as if time is standing still. When I get out of my truck, the smell of angelic bar-b-que ribs and wild flowers awaken my senses to the great outdoors. Just one look at my lake house and I am relaxed. The siding on my lake house is make of solid rough cut cedar panels. My lake house has two screened in porches the one on the back of the house is used for entertaining and formulation.The heartbeat porch is on the front of the house. This is where we unwind in the hot tub, watch TV, esteem exuberant sunsets, and listen to the melody of nature. Our porches are where I usually resort hotel and spend most of my time when I visit the lake house. The inside of my lake house is vividly rustic, with attractive antiques scattered throughout it. My lake house has two bed agencys, one bath, and is approximately fifteen hundred square feet. The yellow true pine wicked wood floors throughout the house give it a rustic feeling. solely the walls in the house are painted pistachio with yellow pine trim.When I walk in the house the smell of home cooking makes my mouth water. The living room has an old cast-iron wood burning stove that comes in handy on chilly winter nights I love to cuddle by it, and roast marshmallows with it. The living room, also called the famil y room is where we play board games, watch movies, and tell stories in the winter. The kitchen has Carmel colored granite return tops and dark cherry cabinets with stainless steel handles. When I am at the lake house, it is always as peaceful as the night before Christmas that is why it is my most favorite place to go when I need to get away.

Friday, January 18, 2019

Fish Essay

Below is a bleak essay on Fish market from Anti Essays, your source for put down research papers, essays, and term paper examples. Be in that location, play,make their day and choose your attitude. Those are the quaternion simple steps that the Pike Place Fish Market in Seattle, Washington uses to provide exceptional customer service. After visual perception the Fish video, I think that every bank line should do business the way that Pike Place does. What does it mean to really be there for your customers?The way Pike Place Fish Market sees it, you should be genius on one with your customer. When you are helping someone, you should focus on what they convey and make them feel like more than just a customer. The bite step to exceptional customer service is play. Whether its throwing fish or qualification jokes, the employees at the Pike Place Fish Market know how to halt the job fun. In the Fish video, I watched the employees having fun by retell what eachother says.The third step is make their day. As a crowd of coulomb+ people gather around the fish market to watch the employees having a great time, they get to become part of that. In the video, one of the men said that sometimes they get people walking by that are having a bad day and they are just in a really bad mood and after talking to the employees, they walk out with a smile on their face. They event let onlookers join in on throwing and catching the fish.The employees will even tell people in the crowd how beautiful they are just to make their day. The last of the four simple steps is choose your attitude. Its hard to have fun at work if you are in a bad mood. When working at a place like Pike Place, it should be easy tobe in good spirits at work because they make it fun. But in order to make it fun they have to show up in a good mood. The employees have to choose their attitude. If one person is stressed it could make the whole staff have a bad day.

Thursday, January 17, 2019

Rhetorical Analysis Essay

Do you struggle to find equilibrium between excelling at work and pretermiting productive, quality sequence with loved mavens at firm? With the technology that is available in the twenty firstborn century, it is now affirmable for ameliorate masters to decide whether they would like to work from kin and collaborate with family members to match work demands. Alesia capital of Alabama is an African American Ethnographer who wrote Kitchen Conferences and Garage Cubicles The Merger of root and Work in the 24-7 Global Economy.This study was one of some(prenominal) published in 2008s book entitled The Changing beautify of Work and Family in the American Middle Class Reports From the Field, which focused on providing insights into the changing nature of working families in the United States (1008). capital of Alabamas main origin is that todays modern familiarity and planetary prudence have enabled families to merge work and station in quasi-entrepreneurial ship substanc e (1018), which pull up stakes in turn deepen the attachment between family members.Her subsidiary choose is that the merging of these two worlds does non come without a d take inside your nursing home will no longer serve as a mental institution from bloodline racks (1018) and job demands may be made to a greater extent invasive by the use of innovative communication technology (1019). The main train of this essay is to identify and analyze capital of Alabamas main and substitute(prenominal) arguments, to describe two types of sustenance she uses, how they help her take aways, and to identify her intended hearing.capital of Alabama proposes that transformations in gender relations, management strategies, and technological practices (1018) play integral roles in the opportunities for families to decide how to combine or balance their home lives with work demands. She goes on to state that womens access to equal education and equal craft opportunities have expanded th e possibilities for spousal collaboration in technical professions (1010), and that organism able to collaborate on work projects at home will effect a more intimate and interdependent family.She then provides statistics demo the percentage of women graduating with a degree in engineering jumped 16. 5% in just 30 years (1011). The statistics provide hard evidence to her claim that women argon gaining increasing access to technology based jobs, and appeals to the lecturers logos. Montgomery spent a period of five years in the field following a jibe in their thirties, who were sustainment in one of these collaborative, job-sharing (1012) middle class families in order to obtain a view of the world from their perspective (1008).Basing her argument off this research provides a stronger emotional touchion to the musical composition than if Montgomery were to use sweeping generalizations end-to-end. Montgomery structures her essay in a narrative format, writing in the first person . She was successful at attempting to appeal to her audiences ethos by devising her writing less formal while keeping an educated voice. The writing opens with an introduction to Marjenah and Steve, who shargon a home with Marjenahs parents in ti Valley.Montgomery appeals to her readers pathos by illustrating the familys world Emails, faxes and phone calls think their home to hi-tech firms within Silicon Valley. Although there were no position lots or numbered suites, their neighborhoodwas, in some sense, a crabbed industrial park (1009). Montgomery recalls the different ways in which they swan upon each other, and states that the interdependence this family possesses is an opportunity for each member help one some other handle job demands.She details the countless nights Steve spent on his married womans projects after come inting home from his job as well as the way Marjenah was needed to proof read Steves reports and to review her mothers paperwork for her department st ore job. The father worked at an outside tech firm, but served as the familys technical support (1016). This ethnographic research directly relates to her main point that equality in the education within a family has enabled collaboration in the home, and allows us to spend more time with those we love.Combining the statistics that show women gaining access to technical jobs are increasing with the representation of a modern, job-sharing family that include both sexes collaborating on high-tech projects helps validate the essays argument. Montgomerys goal is to swear families of new opportunities on how to balance work and home life, so in order to provide a full picture she explores the potential downsides to living in a modern job-sharing family.Montgomerys secondary claim states that working collaboratively on job tasks at home (1018) will accession family cohesion (1018), but that this combination will in turn extend the idea of your home organism an escape from job pressures . She helps substantiate this argument by referring again to the subjects of her study, an emotional appeal. Steve summarized his perception of the situation, explaining that job demands limited the restraint that they had over the time and space of family life (1019).Montgomery makes her audience connect to this point on an emotional level by describing the conflicts the couple experienced because of the stresses their job-sharing created. She details Marjenah having to constantly manage sounds (1015), as well as the couple getting into arguments over the amount of energy each puts into one a nonhers work, citing that sometimes the main incentive for them to make up was the pressure of work calling again. It is clear to the reader that Montgomery is simply reservation an argument to explore this alternative lifestyle.She uses many different types of support throughout her writing in order to make her argument more informative two will be analyzed further. Montgomery continuously includes professional opinions with quotes from past studies that are on the same topic as her own work. This gives the reader necessary background knowledge on the topic, by allowing the audience to have a more complete understanding as to how the economy has been playing a role in the decisions we make regarding how we balance our lives, since the industrial Revolution.She opens with a quote from nineteenth century author John Ruskin, which states home will only be home, until the anxieties of the outer life penetrate into it (1008). This grabs her readers attention, and provides a possible thesis for her writing. Montgomery explains separating work and home life has not always been the normal ideal, bighearted her reader a brief history on the transformation of family labor from agrarian to high-tech work (1010). She does this with quotes and ideas from over ten different sources, many of the sources she chose are cognise in the fields of Anthropology and Sociology.This is ext remely helpful for her ethical appeal, because it shows Montgomery took the time to gain an understanding of the contextual relevance of her selected topic. Some of the work she cites claims things such as In the early twentieth century, corporations supplanted many family firms, credentialed engineers replaced informally dexterous mechanics, and big sciencerose to prominence. (1011) and that Industrial transformationsincreasingly removed performance from the home, while cultural transformations valorized home as a haven from the uncut work world (1010).This relates to the quote she opens with, because Ruskin was one of the numerous writers pushing to get the rising middle class to embrace this new ideal (1010), airlift the question of the motives behind said quote. Including other pieces of writing that claim technology is what played a key factor in changing the way individuals and families balanced their two lives, historically, helps her introduce the idea that separate sph eres are not necessarily the virtually desirable family and work forms (1018). Montgomery uses examples to support her arguments, which helps create a mental image in her audiences see while reading her work.Her research gathered while with Marjenahs family, is her most used example, and is a truly effective form of support. In Montgomerys eyes, Marjenahs family exemplifies how new technologies, management strategies, and gender relations are changing the possibilities for work collaborations within households (1012). She refers to their specific situation as a way to in the flesh(predicate)ize Montgomerys generalized emphasis on womens equality in education and job opportunities as being the main factor in society once again large families the option to draw in and collaborate on work.She uses examples while giving her audience background knowledge of this topic. She starts with an example describing how employers relied upon fathers to discipline family work units in some ear ly factories (1010). She makes the claim that shop-keeping families saw kin as sources of income (1010), more specifically using examples such as the bakers wife iced cakes a few steps from her husband, the butcher and his son chopped essence on the same counter, and for the family of grocers home and work merged (1010).These examples support her argument that the separation of spheres was neither decisive nor abrupt. (1010). Montgomery does a sufficient job regarding the amount of support she provides her audience with to back up her argument. Every writer has an intended audience. Montgomerys study was published in a book that has a goal to highlight how culture shapes family life during change over social and economic landscapes, so it should address a fairly educated audience.The background information provided implies that she was keeping in mind the fact that not everyone who picks up her book will have an understanding of the different norms our society has gone through r egarding the separation of work and home life. To conclude, Montgomery was very successful in presenting her argument that contemporary gender relations, management strategies and technological practices enable divers family and work formsFar from weakening family bonds, these mergers of work comfort family cohesion (1010).She appealed to her audiences logos by providing facts, statistics, expert opinions, and by citing other pieces of work on her topic. This also helped her ethical appeal, as did the personal afterward detailing her background and her credentials. Using the example of Marjenahs family, along with the baker, butcher and grocers, helped Montgomery emotionally appeal to her audience, and to get her point across. Overall, Montgomery presented her argument very clearly it was fact based, and very informative which makes her alpha purpose a success.

Management Concepts and Organizational Behaviour Essay

To start off, organizational structure refers to the substance focussing is organized at bottom a business. Its crucial for any organization to maintain the comme il faut structure as it defines the hierarchy within an organization, identifies each speculate, their function, and where each job should embrace to. Possessing knowledge about your responsibilities is beneficial for the business as youre able to carry out tasks efficiently, and be satisfied with the work environment. If mental faculty members be aware of whos doing what, performance would be a survey quicker and efficient. Organisational structures also provide information to rung about who to report to if they keep back any issues or queries as they have a s butt endt(p) view of the corporate ladder.Both Mercedes and Oxfam are organized in a long-stalked structure this is when the high society is organized in a way that distinguishes the levels of hierarchy within a business. There are numerous levels of staff and departments, however, leggy structures are more(prenominal) likely to only have octette levels of management within an organization as having more than this could decrease couplet of control. The purpose of this is simply to boost the incoming and current gross sales of their business.Having a tall organizational structure numerates with many advantages, one being that since at that place are many levels of management, the company is able to promote more employees to management positions. Another advantage would include that managers have a much walk-to(prenominal) relationship with their employees as each manager has control. This could encourage employees to be more comfortable and express their views or any issues/queries they may have. Moreover, a tall organizational structure provides a clear view of the corporate ladder, thence its easy for staff to know who to consult to which then saves magazine as any issues will be dealt quickly. additionally, tall stru ctures help Mercedes ambit their financial aims as this type of organizational structure could improve sales/profit imputable to it dividing responsibility between its employees equally.Whilst this structure can come across as advantageous, there are a few disadvantages the outset one being that since there are so many layers to this structure, decision-making could be very time to consume which could then result in the company missing out on good opportunities by the time a decision is made. If an employee sees an issue or opportunity, theyll have to contact their manager to constrict action. If the manager isnt authorized to take action, then theyd have to move up the chain of command to find someone who can take action.Another disadvantage would be that theres not a strong relationship between employers and managers who are several levels supra them, thus making it difficult to relate to each other. Mercedes could also have a geographical structure due to the company being i ntercontinental its popularity resulted in it being managed on a global scale to potentially increase profit. Also, a tall organizational structure includes a big money more managers, therefore it makes sense that management costs would be higher. Additional management reduces net management and cash flow as these tall structures often translate into higher compensation and administrative costs for the confused management layers.Oxfam also uses a functional structure this is when the business groups employees together based specialized or similar set of roles/tasks, for example, the functions within Oxfam would be corporate/finance services, fundraising, and children/family services. This ensures that all of Oxfams activities that are deemed important are done effectively, and efficiently. Their functional structure is of utmost importance when it comes to their organization due to it helping them achieve their overall aims as every employee in a specific department focuses on their role, thus improving efficiency.

Wednesday, January 16, 2019

Swange Dance

SWANGE DANCE Introduction. Benue dry land is state of the historic Benue river, a State renowned for the valiancy of its progenitors, a State of notable political gladiators and unflagging people who rightly brand themselves as the food basket of the dry land. Benue is likewise a State of rich cultures and traditions, as exemplified in the demesne acclaimed SWANGE DANCE which has brought fame to both the State and the nation. Meaning of bounce Dance is a type of art that generally involves movement of the frame, often chantlike and to music.It is performed in many cultures as a form of emotional expression, social interaction, or exercise, in a spiritual or performance setting, and is sometimes use to express ideas or tell a story. Dance may also be regarded as a form of nonverbal communication amid humans or other animals, as in bee jumps and behaviour patterns such(prenominal) as a mating bounds. Definitions of what constitutes move can depend on social and cultural nor ms and aesthetic, artistic and moral sensibilities.Definitions may range from structural movement (such as folk dance) to virtuoso techniques such as ballet. warriorlike arts kata are often compared to dances, and sports such as gymnastics, figure glide and synchronized swimming are generally thought to incorporate dance. In some cases, the motion of ordinarily inanimate objects may be set forth as dance (the deceases danced in the wind). History Dance does not leave behind clearly identifiable physical artifacts such as rock-and-roll tools, hunting implements or cave paintings. It is not possible to say when dance became part of human culture.Joseph Jordania recently suggested that dance, together with rhythmic music and remains painting, was designed by the forces of natural selection at the early defend of hominid evolution as a potent tool to lay groups of human ancestors in a battle trance, a specific altered state of consciousness. The same could be said of the Swange dance which originated from middle tap of Nigeria, Benue state, among the Tiv, Igala and Idoma people, a locale which is around the River Niger. Swange is a popular social dance of the Tiv people of Benue State in Central Nigeria.It is a dance of fast, deadening, rhythmic and undulating movements, expressing youth and vigour. Swange is played at various types of social and religious functions for the fun of the old and the young. The dance is characterized by rhythmic contortion in slow mode &038 vibrant display, typical of African dance forms. It has wonderful unit of ammunition and beautiful rhythm. It is heavily percussion- based, aided by a conventional bird of night (al-gaita), which blows in an unbroken succession for as long as the drumming, telling and terpsichore is going on. The dance particularly exhibits fluidity in body movement, which was inspirited by the flow of the River .Sixfootplus had this to say about it Swange is the name given to the traditional danc e of the Tiv-speaking people of Benue state of Nigeria. The dance is characterized by rhythmic contortion in slow mode &038 vibrant display, typical of African dance forms. It is heavily percussion- based, aided by a traditional horn (al-gaita), which blows in an unbroken succession for as long as the drumming, Singing and dancing is going on. Some Benue artists mix this dance pattern up with their peg performances to the admiration of their fans notable amond these are, Zulezoo, Bravo D, Sixfootplus etc.If you have been opportuned to listen to Swange music or watched the Swange dance, let us know what you feel about it. Significance of Swange Dance Swange Dance has been an important part of ceremony, rituals, celebrations and entertainment since before the birth of the earlier human civilizations. pic Swange Dance References www. nairaland. com/12749/swange-music-how-see-it http//www. goodlife. com. ng/gltourism. php? gltourism=read&038id=164 Joseph Jordania, 2011, Why do race S ing? Music in Human Evolution, Logos, pg. 98-102

Tuesday, January 15, 2019

The Educational and Race Issue on Everyday Use

Final Semester care Home canvass effortless Use Auliya Atika F. Auliya Atika F. Mr. Gindho Rizano M. Hum Prose II May 24, 2012 Final Task mental test The Educational and Race Issue in normal Use commonplace Use is a parting of the short yarn collection In Love and Trouble Stories of Black Wo homo (1973) by Alice perambulator (Wikipedia). Alice pushchair is an Afri croupe Ameri hind end blooded who often made issues ab appear African American itself broadly speaking in her works . E preciseday Use is unmatched of her outstanding work which got many appreciation from literarys devotees.This story itself is telling about an unlucky family who consist of milliampere and her two girls, where is a quarrel among mammy and her oldest daughter and similarly how her youngest daughter who sw solelyow a very self low-esteem perceive any conflicts at their home. For this chance, I want to demonstrate the related topic which prominent enough to this stories, there are two th ings I want to discuss, the first of all is the educational issues in the midst of the characters, especi on the wholey about the contrary among mummy and Maggie with Dee.And the sulphur is campaign issues which chase away in some parts of this story. The characters of momma and Maggie in this story depict is non get a good education facilities because of some unexperctable job I n invariably had an education myself. After second grade the crack lessons was closed down (p epoch 3). Although she and her youngest sister precisely couldnt reach the fuckly education, her oldest sister, Dee could enjoy school until college now and she regular(a) studied in a prestigious boarding Final Semester Take Home Test Everyday Use Auliya Atika F. school at otherwise city.Dee at her sixteen age already have her own unique style, from head to toe, so promising and colour inful, and ever her hairstyle which mama cant tolerance it anymore from the get across of her heart A dress down to the ground, in this hot weather. A dress so loud it hurts my eyes . I feel my upstanding face warming from the heat waves it throws out (page 4). Mama actually hopes by publiciseing Dee to the highest level of education, she could get into the moment to share any experience as large as Dee got from school we raised the money, the church and me, to send her to Augusta to school. (page 2).And the best point of expentacy of Mama sending her to school is in order to Dee more send word her in any things. Mama hopes Dee could appreciate Mamas large and manly body, Mamas grubby skin, and how Mama acted like a fast(a) man and she loves it a lots. It is a very simple hope from a mother to a daughter actually, solely Dee definitely couldnt make it at all. Dee entirely have sex back home after a long time since the experience time she came with her more arrogant style towards her own family. She even approach Mama with the strange greetings language Wa-su-zo Tean-o,, which a ctually an African language.She comes to home with a strange boy who she introduced to Mama as her boyfriend. Her lofty style towards Mama, and how she threats Mama and Maggie bad, as shes much transgress on any points than twain of them are the result of what we get from studied on years. Shes dear alienated herself and make her own arrogant cogitation about her disembodied spirit. ironically Maggie who just never left home and having a traumatic problems because of she most burned of fire at her home in the past. Her body just shuffled when she walks and her chin always bend down. Shes kind of a very nervous girl and just taking anything obligaten to her.Shes very unconfindent with her lack of education and very suffered of her serious shyness towards society out there. Eventhough Mama always says to her that someday she will marry John doubting Thomas and sooner after then will gain her self positive(p) and could be a stronger woman. We can see the ironic contradiction between those two siblings and how education and the lack of it could give them dangerous impacts to their each other life. Final Semester Take Home Test Everyday Use Auliya Atika F. The flow issue also coloring this story in some aspects.Alice pedestrian itself actually is African-American and like to mold the topic about travel rapidly on her works. The stories in the collection book where this short stories published is taking the setting place around carts home where contains of ethnic mixing between the modern New York City and the East Africa tribe Uganda (Sparknotes). And also the characters in this story possibly reflected the authors family. Walker is the youngest child of eight children in her family. Shes growing up during 1960s-1970s, and during that time she mustiness to do a lot of work in her young age. charr in this era still expected to do the house works stuff, such cooked, cleaned the house, etc. But it is actually is quite different with this story, beca use Mama ever tell about how she is doing some works which man used to do it, and in the actual African-American tradition, it is not suitable for woman who doing the mans work I am a large, big-boned woman with rough, man-working hands. . . . I wear flannel nightgowns to bed and overalls during the day. I can dash off a hog as mercilessly as a man. My plank keeps me hot in zero weather.I can work outside all day, reaching ice to get water for washing I can eat pork liver cooked over the open fire proceedings after it comes steaming from the hog. One winter I knocked a pig bed calf straight in the brain between the eyes with a sledge hammer and had the meat hung up to chill before nightfall. (page 1). We can celebrate the racism elements in this story firstly through Mamas character. How she described her own appearance and and her life background and also how quite a little think of her Who ever k stark naked a Johnson with a quick tongue? Who can even imagine me looking a strange clean-living man in the eye? (page 2). Another point which indicate the race element in this story is how Mama is comparing the skin color between she and her daughters Dee is lighter than Maggie, with nicer hair and a fuller figure. (page 2). The African tralatitious culture in this stories also could be seen in the last part which Mama is arguing with Dee concerning the quilts, as their family heritage. Dee is really wanting the quilts, but Mama keep insistent to grant the grandmothers command to give them to Maggie, it is a culture or that she keeps Final Semester Take Home Test Everyday Use Auliya Atika F. n and dont want to break it Isnatched the quilts out of Miss Wangeros hands and dumped them into Maggies roundabout (page 9). The quilts itself used to wear and as a piece of uniforms that Dees grandad wore during the civil war, it could be a symbolizes about Black-American suffering experiences. We could also observe the race issue through Dees character. The ch ange of Dees plant into an African name Wangero Leewanika Kemanjo actually because she wants to protest being named after the people who have oppressed her I couldnt bear it any longer, being named after the people who oppress me (Page 4)..By changing her name, she seemed doesnt want to be associated with her familys culture and she feels freedom after her name have changed. And although her new name is African name, but she doesnt related it at all into her family. After being a more educational and smart woman who studied until the high level, Dee even felt ashamed with her family reality life She wrote me once that no matter where we choose to live, she will manage to come see us. But she will never bring her friends. (page 3). She is even unsuspecting to comprehend herself to learn making quilts, a traditional heritage from her family.She just looked the quilts through the material valuate, not from heritage value. Heritage or generation, it is not a symbolize of her family traditions, she just wear it without any meaning at all. Dees view on the value of family culture and tradition value seemed very contrast with Mama and her sister, Maggie. Mama and Maggie think that traditions are something eonian and no longer definited as an Everyday Use, it is always plant in their heart and mind as an admiration to their ancestors who have construct these traditions since a very long time ago.As in the beginning of the story, Mama as a narrator proudly introduced herself as a strong African-American woman. Obviously we can conclude that the both issues I discuss this time is very related to each other in this story. The first is the educational issue that happened among the main characters, Mama and Maggie with Dee. Mama and Maggie who forced to give up their school since the beginner grade is very contrary with Dee who could inhabit her study until the high level, college. But the high education that Dee could Final Semester Take Home Test Everyday UseAu liya Atika F. reach apparently couldnt cast of characters her bring about into a polite woman and a good children. Shes become arrogant with her high intellectual level, she unaware with her family cultural and traditions and even more underestimate her mother. And although Mama and Maggie are low in educational, but they have a highly appreciation to their own culture and tradition. So, the second issue which is about race could joint to the previous issue, the educational issue. Alice Walker is very famous to drop the race issue in her mostly works.In this story the race issues could we find out through the characteristics of especially Mama and Dee. Dee who have been in the year of college, but her appreciation to their family tradition is become weaker and make her be arrogant and underestimating her own family. Her intellect maybe has been killed her respect. So the education couldnt determine someone become also better in her mindset and behavior. Works Cited Walker, Alice. Love and Trouble Stories of Black Woman Everyday Use. 1973 Klarer, Mario. An Introduction to Literary Studies (Second Edition). (London Routledge, 2004) 103-115. www. wikipedia. org/Everyday_Use