Goals - Inspirations and Motivations

Question: Discuss about the Goals, Inspirations and Motivations. Answer: Introduction The present report explores the survey carried out in a gym. The gym after carrying out a survey of its customers proposed a change. The objective of the present report is to estimate the proportion of customers who supports the proposed change. The gym collected the demographic profile of the customers, data on different qualitative and quantitative factors of the customers related to the gym. The data consisted of 8 qualitative variables and 4 quantitative variables. The quantitative variables measured were the frequency of visits to the gym and time spent on cardio, weight and exercise. The qualitative variables measured were the different reasons of going to the gym, the accessories used in the gym and his preference for the gym. The analysis of the survey data would provide an insight into the preferences of the customers. The analysis would also provide the answer to whether the customer would like to go forwards with the proposed change. Literature Review According to Lim et al. (2012) males prefer to visit the gym to enhance their body image and provide body satisfaction. The study found a positive relationship between male attractiveness, motivation, health awareness, physical attraction and gym visits. The study used the demographic profile of the gym goers, their income and frequency of visits to the gym. The study also carried out hypothesis testing regarding the perceived body image factors and customer satisfaction. The health of a person is dependent on the present condition of the body. The physical health of a person is an amalgamation of factors like nutrition, regular exercise and avoiding of addictive habits. A person can remain healthy by doing regular exercise. Carrying out regular exercise at the gym is a healthy way of maintain the health. People go the gym for different reasons; some can visit the gym for gaining strength while others to lose weight. Whatever be the reason for going to the gym the ultimate aim is to remain healthy. Males and Females both prefer to go to the gym. The two categorical variables Gender (Q1) and Reasons for going to the gym (Q6) can be related with the help of a two-way table. A two-way table between the two categorical variables Gender (Q1) and Reasons for going to the gym (Q6) can be depicted as: Reasons for going to the gym Gender Gain strength Lose weight Other Stress relief Grand Total female 10 35 5 6 56 male 31 9 3 1 44 Grand Total 41 44 8 7 100 Table 1: Contingency Table for Gender and Reasons for going to the gym (source created by author) From the above table we find that there are more number of female customers (56) going to the gym as compared to males (44). In addition, most of the customers who go the gym are to lose weight (44). Most of the females who went to the gym were to lose weight (35). Most of the males who went to the gym for gain strength (31). The least number of males went to the gym for stress relief (1). The least number of females went to the gym for other purposes (5). Q6: Reason for going to the gym Gender Gain strength Lose weight Other Stress relief Grand Total female 10.00% 35.00% 5.00% 6.00% 56.00% male 31.00% 9.00% 3.00% 1.00% 44.00% Grand Total 41.00% 44.00% 8.00% 7.00% 100.00% Table 2: Contingency Table for Gender and Reasons for going to the gym showing percentages (source created by author) The above table 2 shows the reasons for going to the gym of males and females in percentages. From figure 1 we find that most of the males go to the gym to gain strength, while most of the females go to the gym to lose weight. Approximately an equal number of males and females visited the gym for other purposes. In addition, more number of females visit the gym to relieve stress than males. Managerial Advice From an analysis of the above survey, we find that most of the males visit the gym for gaining strength. Similarly, most of the females visit the gym for losing weight. If a different set is surveyed then it might be found that most of the males visit the gym for losing weight and most females visit the gym for gaining strength. A survey was also done to analyse whether the gym goers accept the proposed change. Data was collected from 1000 customers of the gym to investigate if they supported the proposed change. From an analysis of the data, we find that 753 customers accept the proposed change, while 247 do not accept the proposed change. Hence, the proportion of people who accept the change is 0.753. The 95% confidence interval can be calculated using the formula: Where is the proportion of people who accept the change = 0.753 z is the table value for 95% confidence interval = 1.96 n is the number of people surveyed = 1000 Hence, the lower limit of the confidence interval = 0.726 and the upper limit = 0.780. To test the claim that more than 50% of the customers support the proposed change the one-sample t-test for proportions was done. The Null hypothesis for the test: The proportion supporting change = 0.5 The alternate hypothesis: The proportions supporting change 0.5 For the test, we used the formula Where is the proportion of people who accept the change = 0.753 n is the number of people surveyed = 1000 Hence, Since the z-value is less than the table value of 1.95 (at a-level = 0.05) hence we reject the null hypothesis. Thus, the proportion of people who support is more than 50%. Conclusion The present report investigates the relation between gender and reasons for going to the gym. Since, both the variables were categorical variables hence the contingency table was used to analyse the frequency of people (gender) and the reasons for going to the gym. It was fond that the most important reason for going to the gym varied between sexes. While, majority of males preferred to visit the gym for gaining strength, majority of females visited the gym for losing weight. A stacked column bar graph was used to compare the two sexes and the cause of visiting the gym. The analysis found that maximum proportion (more than 50%) of gym goers would accept a proposed change. The reasons for going to the differ across sexes. The reasons provide the mind-set of the people. Abuse of Statistics The quantitative research method uses a fixed data set with the variables as given by the surveyor. It uses a closed ended questionnaire. Hence, the respondents cannot provide answers beyond what has been provided. Moreover, while the number of people surveyed in the customer data set was 100, the number of customers surveyed for change data was 1000. Thus, the inference regarding the proposed data from the surveyed data would not be proper. The data provided was not tested for distribution pattern. Thus, we do not know if the data is normally distributed or is skewed. Limitations The present study used the quantitative research methodology. Quantitative research methodology uses primary data for research purposes. The limitations of quantitative research method may be due to the number of respondents surveyed. For a proper research, a greater number of people need to be surveyed. The quantitative research studies are time-consuming and expensive. In addition, the respondents might not always respond to all the questions. Thus, there are chances of missing data present in quantitative data. Quantitative research methods also suffer from the drawback of not selecting the proper target population. A quantitative research method uses a structured questionnaire, which contains closed ended questions. Hence, the research outcome is limited. In addition, the options of giving the answer for the respondents are limited to the variables used by the researcher Reference Lim, W.M., Ting, D.H., Shandy, A.M., Cheah, S.K.A., Ooi, N.N.T. and Azlan, N.H., 2012. The state of mind of contemporary male gym-goers: goals, inspirations and motivations. International Journal of Sport Management and Marketing, 11(3-4), pp.239-256.