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Pg 25 Section A Complete a 5-Forces analysis of the internationalistic airline line of business. Evaluate the attractiveness of the segments of the business in which British Airways operates in. In 1980, Michael Porter of Harvard University developed a framework for analysing industries. The five forces framework helps identify the sources of competition in an application or sector (Johnson et al 2005). Porter contends that an industrys profit potential (the long run croak on invested capital) depends on five basic competitive forces deep down an industry: 1. The brat of new competitors entering the industry 2. The ecstasy of rivalry among existing comp etitors 3. The scourge of subs! titute products or function 4. The bargaining force of buyers 5. The bargaining power of suppliers (Wright,...If you want to pass away a full essay, order it on our website: OrderCustomPaper.com
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