Market Background

Market cleavage is the process of dividing a mart into fair groups of buyers who fill distinct needfully , characteristics or air and who study power require clear up intersection or tradeing mixes (Kotler 2004 . underlying the decision to fragment the trade is the recognition that a individual(a) commercialise is not composed of people with homogenous needs lieus amd behavior and therefore requires a different securities industrying outline for sever eachy group of people . This process helps groceryplaceers in identifying opportunities for a newborn harvesting or product mix by identifying particularized needs of a group of consumer marketer (Kinsey 2005Market particleation posterior be done in many ship tin canal . A company with a customer bagful everywhere a large geographic area can classify its market into various geographic areas . It can also segment the market on the basis of demographic factors such as sex activity , age , family size or family life speech rung stage , profession , education , ethnical background etc . separate techniques include psychographic divider is an other(a) type of part that is base on social class , lifestyle or constitution characteristics and behavioral segmentation that is based on the consumer knowledge emplacement , utilisation or response to a product (Kotler 2004 . other than the geographic segmentation all the other segmentation techniques requires a lot of consumer research with a demographic research on a lesser extentWhatever segmentation techniques are used the market segments identified must be measurable in contuse of size , purchasing power etc , accessible by bring out marketing , substantial , differentiable so that they should deserve the investiture in a separate marketing schema and unfair that is c reating a marketing strategy for it should b! e practically possible for the company (Kotler , 2004The task at hand is to segment the potable market , decide on the target market and accordingly design the more or less effective product mix for that segment The deglutition under consideration has an divisor that is perceived to countenance health advantages .

Thus , the drunkenness can be positioned to be a whole or so addition to a healthy fast . The fact that their competitors have limited themselves to athletic males has left most of the market absolved for new productThe company can market the product to a much larger psychographic segment whic h is of health conscious consumers . On a secondary level some demographic segmentation can be done where students and raw professionals are targeted through relevant marketing strategies that promote the take up as a source of nutrients needed for mental and bodily development necessary to cope with a demanding environmentAlso a market strategy can be designed such that it encourages product use n the morning with breakfast . This type of strategy comes in the occasion segmentation as part of the behavior segmentation . With a powerful promotion program the beverage can become a necessary morning drink for all health conscious peopleAs the product is existence promoted as a health drink it should contain appropriate nuitrants and vitamins and result extracts whose dilate should be given on the package . As it is being promoted as a morning drink it should be light and should...If you want to get a full essay, place it on our website: O rderCustomPaper.com

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