Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

sales Promotion Sales advancement affects the aim of a service or produce differently to advertise. Whereas advertising is intentional to create awargonness and regard the role of sales advancement is principally to elicit an ready purchase from the potential customer. Once once more sales forwarding doesnt seem as stylish or sophisticated as mass media advertising yet it has large(p) at an yearbook rate of about 9-12 percent. In simile advertising disbursal has only grown at an one-year rate of 6-8 percent. (Semenik, pg 384) Sales processional material is a kind of blether bourne which includes sales techniques much(prenominal) as coupons, competitions, sampling and trial offers and proceeds berth just to name a few. These elements of sales promotion are primarily designed to stimulate short term demand for a product or service where as advertising generally cultivates long term demand. Sales promotion is also known to cause customers to switch brands becau se of appealing discounts or rewards created through and through sales promotion. Most advertisers on the new(prenominal) hand range to promote brand loyalty. Sales promotion can also become an important factor in a well-conceived IMC plan. A unreserved and intrinsically satisfying fool of IMC is that the messages conveyed by each of the promotional tools should be harmonised so that audiences perceive a accordant image of a product or organisation.

One variant of this perspective is that the key visual triggers (design, colours, form and tag line) apply in advertising should be replicated across the range o f promotional tools used, especially sales p! romotion. The more(prenominal) the estimation of a promotion can be tied presently to the advertising campaign, the more impact these messages will generally call for on the consumer. unless as ineffective or poor integration amidst advertising and sales promotion can have an mingy effect on a brand. A company much(prenominal) as BMW which... If you want to get a full essay, hard-boiled it on our website: OrderCustomPaper.com

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