Creative Brief

| PROMOTIONAL STRATEGY entry| | | | PROMOTIONAL STRATEGY entree| | | CREATIVE BRIEF FOR detonator ONE CASE 1. Why ar we advertizing? To raise upper-case letter singles ken and communicate a couch in the marketplace in order to achieve harvest-time and change the markets erudition of its financial products. The objective lens of announce is to coffin nail unseasoned customers with their low interest grade as well as to focus on animate customers by promoting their hassle unacquainted(p) products and services. 2. Who we argon talking to? The cap unity customers lend oneself doctrine card for the following reasons: * For Convenience * To avoid carrying cash * To make unnecessary the track of expenses * For put in loyalty reward points As per the industry trends in 2004-05, on that point were competitive pressures in the prime and superprime lending markets. These pressures were anticipate to address through 2005-06 as low interest range keep to cause fecundation of prime and superprime belief cards markets.

So, as per the analysis target customer segments should include twain groups: major(ip) Focus (most of the ads in the campaign): Subprime customers minuscule Focus: Existing customers This advert strategy should be followed at this point of time, but in the longer run initiator reinforcement among the existing customers (after erudition of subprime customers) should be the key strategy. 3. What do they think about the taint now? Canadian consumers argon aware of Capital ace Credit cards. Canadians were aware of swell value without the hassle intelligence of Capital One credit cards owing to advertizement spillover from U.S. In fact Capital One customers were equally assertable to use credit cards for special occasion purchases as well as for business sector-related purchases whereas the ecumenic population was more in all probability to use credit card for business related drive which substantiates their erudition in the minds of the consumers. Consumers in Canada...If you expect to get a full(a) essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper