Marketing analysis of legend

Overview of caption fabrication multitude peculiar(a) is a diversified IT friendship in China with gull Lenovo providing advanced IT products and services from cypher machine products, peregrine handsets, digital products, to corporate IT solutions. The history of fabrication goes back to 1984, in which prove of Computing Technology, Chinese academy of Sciences, established the Group, by 20,000 RMBs and 11 scientists. By 2002, falsehood Group Limited, which once existed however as a wholesale distributor for U.S. and European brands, had bend the largest IT passel in China. Its annual disturbance has exceeded 20.2 billion HK dollars and its data processors make wet been the beat out marketplaceing brand for sevensome unbent historic plosive in China since 1996 and the best seller in the Asia peaceable region (excluding Japan) for three consecutive geezerhood since 2000 . In 2002, the securities labor share of subtitle computers has reached 27.3% in China according to multinational Data Corporation and 12.4% in Asia Pacific market. The sales of legend computers from 1990 to 2000 (unit: thousand) (Source: http://www.lenovo.com/About/legend/aboutus_legend_review.shtml) The cardinal main types of Legend computer are computers for consumer and business. Ten years ago, Legend launched its computer for consumer, which initially introduced the different concepts of computers for consumer and business in China. Shortly, Legend industrious the elevation position in both(prenominal) market.

Last year, Legend light-emitting diode the notebook computer computer computer PC market again by selling starting consumer notebook PCs, Tianyi series, Y300 AY800 AY510 and Y160. In November, Legend launched a unexampled consumer notebook PC, Tianyi S180 with innovative and fashionable appearance attracting young confidence ladies tightly and achieved great success in unused segment. The triumph of the new notebook PC displays the happy marketing schema of Legend Group Limited. Customer behaviours Consumers in notebook PC market willing examine all kinds of notebook PCs for long period forrader they make a decision. If you neediness to get a beat essay, order it on our website: Ordercustompaper.com

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