Market segmentation

ASSIGNMENT ESSENTIALS OF MARKETING BUS 400 Prep atomic number 18d for Mr. respect Kelana Lecturer of Essentials of Marketing Prep ard by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the dish out of dividing a food swap into direct groups of buyers who might affect separate products or merchandise mixes. There are just about(prenominal) major metrical units for segmenting the marketplace; they are geographical, demographic, psychographic and behavioral variables. Geographic partitioning Geographic class calls for dividing the market into different geographical units such as nations, regions, states, countries, cities or neighborhoods. In this way of segmenting market, a telephoner should produce and sell the right field products in the right geographic areas at the right times. Demographic segmentation Demographic segmentation is the process of segmenting market base on variables such as gender, family size, family invigoration cycle, income, occupation, education, religion, race and nationality. This is the round popular bases for segmenting customer groups beca drill consumer involve, call fors and us shape up rates often go closely with demographic variables and easier to footprint than most other types of variables.          term and life-cycle st grow Companies who spend age and life-cycle segmentation offer different products or mathematical function different marketing show up for different age and life-cycle groups. However, marketers must be paying attention to guard against stereotypes when using this long-suffering of of segmentation.

Although you might expose some 70-year-olds in wheelchairs, you will take a chance others on tennis courts. indeed age is a vapid predictor of a persons life cycle, health, work or family status, postulate and buying power. Age and life-cycle approach are often use by insurance companies.         Gender This harming of segmentation has long been use in clothing, cosmetics and magazines. The political machine labor uses gender segmentation extensively. Women hold different frames, upper-body strength and greater safety concerns. To address these issues, car makers are designing cars with... If you want to get a extensive essay, order it on our website: Ordercustompaper.com

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