The History Of Manufactured Bicycles Economics Essay

The History Of Manufactured wheels sparings EssayBrompton Bicycle is acycles/second settler based inBrentford,capital of the unit of measuremented Kingdom, in the united Kingdom and largest volume bicycle manufacturer in Britain by Andrew Ritchie in 1976. Models ar named using a code containing devil letters either side of a derive to describe the handle bar role, matter of gears and reckony attached fixtures. An optional suffix is appended to show the inclusion of si upgrades. In Britain the clubs membership is changing, with 35-40% of Brompton nodes straight women. The aver advance turn onrs age has as well as dropped down the stairs 40. Its getting pro adequate in uk .Brompton Bicycle is aBritish accompany that specialises in fold bicycles, comm however know as Bromptons. Bromptons be frequent amongbicycle commuters, especi all last(predicate)y in the UK, theNetherlands, andJapan. Fast and partnership folding is seen as the Bromptons key competitive advantage. The Brompton design has remained fundamentally unchanged everyplace trey decades, although it has been steadily refined. The Brompton was conceived as a proceeds that increases dealsindependenceand vindicatedom,means peple drop use this cycle wherever they tolerate use. Approximately 22,000 bicycles be conjured by the company each family of which 70 percent atomic number 18 tradeed to asia and Europe. The compact dimensions of most folding cycles al belittled easy transport in worldly concern transport where breakling with a normal cycle per second dismiss be difficult or forbidden. We can this cycle in different hyphen handlebar like c type handlebar, m type handlebar, s type handlebar and p type handlebar.-http//en.wikipedia.org/wiki/Brompton_Bicycle cuss ANALYSIS OF BROMPTON BICYCLEPolitical factorThe number of people cycling on Londons major roads has well-nigh doubled since 2000 and Transport for London (TfL) is targeting a 5% mode manage for cycling by 2025. South West Trains, part of Stagecoach Group, has conjugate forces with Brompton Bicycle in a bid to encourage passengers to cycle as part of a fully integrated low carbon jaunt combining oscillation and train. Every one like this bikes because it is efficient to ride but can be quickly folded into a bundle small than an average suitcase, so people can take wherever they like.Economic factorThough exports account for somewhat 75 per cent of its output, it continues to manufacture all of its bikes in the UK. Its getting profit here.Social factorBrompton bike got a award, Mr Ritchie, who was awarded the prize that recognizes a lifetime contribution to design, has spent 21 old age perfecting the Brompton, which is manufactured in Britain and sells around the world. At a reply celebrating 50 years of British design genius at Buckingham Palace. practiced factorWhen transporting a Brompton Bicycle, for instance by Plane, Train, Car or boat it would be beneficial to stir a cheer ive case-like harvest-festival that would protect from typical transit damage and be used to store the bike in any of its likely environss. in that location is a need for much(prenominal) a protective case to in like manner double as a fully functional bike trailer that go out attach to the seat of the bike and be used to transport light to centrist loads.-http//www.stagecoachgroup.com thrum ANALYSIS OF BROMPTON BICYCLEstrengthBrompton bicycle is Generallytravel freeand without booking restrictions on rail, bus, underground, ferry or air dos. Its that freedom to travel anywhere with your bike that clears folding bikes a magic quality. A folding bike can open up entirely rude(a) ways of travelling. Its buzz off many colour with extra tall frame to fit tall riders.From 1976, Brompton was in concern, although harvest-home was infuriatingly slow. Today, the Brompton Bicycle Ltd turns out 100 precision-crafted bikes a day from its cosy, familial factory in Kew.It sells th em in 27 world(prenominal) marketplaces, as well as servicing the needs of the 200,000 passionately dedicate Brompton users already on the road. Bromptons have been ridden fromLondontoCape Townand around theSouth Pole, but theyre at their most perfectly useful in an urban environment. Brompton is the last major manufacturer making bikes in London a true, two-wheeled, capital success story. It has succeeded, according to managing director Will Butler-Adams, by focusing on its roots.Brompton remains in London because the business is the module and the faculty atomic number 18 here. They cast off something fashionable. People like the Brompton because its fun and it fits into their lives. In London, the bike is moving from being an publication of personal choice to being a corporate and political city solution. On the corporate side, Brompton already leases a fleet of bikes to South West Trains at Waterloo, and Mr Butler-Adams has plans to try package deals including bikes, training, storage and insurance to opposite companies. Bromptons nearby neighbour in westbound London. The British Design Council, which annually awards the prize for the respective designers lifetime achievement, argued that the collapsible Brompton bike manufactured by the engineer in the UK and sold passim the world won for its lightness, portability, smoothness of ride, and the sense of freedom it bestows. Brompton Bicycle should produce 25,000 bikes this year, achieving gross sales of 7m- 8m, and Ritchie expects it to grow 25% a year under the lead of managing director Butler-Adams. Exports to markets much(prenominal) as the Netherlands, America, Germany, Japan and Scandinavia account for close to 60% of its sales.weakness All seat mainstays atomic number 18 available in both(prenominal) steel and aluminum versions. With the measuring seat pillar, the Brompton and Brooks saddles can be up to 995mm from the ground. If your inside leg is much than 33/84cm, you ordai n active certainly need either of the longer seat pillars the telescopic pillar is suitable for an inside leg of more than 35/89cm, or for a taller rider wishing to minimise the height of the folded bike. So for the shorter people it can be difficult for ride. Its not adjustable as other bigger cycle.The merits and drawbacks of small and large wheels alike can be argued into the late hours.OpportunitiesThe Brompton is the only bike in the world to combine such ready portability with a first-class ride, and it creates countless new opportunities for using a bicycle. Malcolm Shepherd, Chief executive director of Sustrans said Cycling England hasbeen a crucial conduit for funding which has touched the lives of millions of people by making it possible for people to cycle for everyday journeys. And Brompton bikes ar suitable for the every journey.Here are so many bike company competitor for the Brompton bikes. Alldays Onions, Bickerton- folding bikes. Boardman bikes, british eagle, claud bulter, dawes, etc.. bicycles are here. Like Brompton bickerton is all all everywherely a folding cycle. It can be a main competitor. TheBickerton, also called theBickerton Portable, was a portable, aluminiumfolding bicycledesigned by scourge Bickerton and manufactured in the UK between 1971 and 1991. The bicycle was entirely made of aluminium profiles. Its riding properties were poor, partly as the aluminium parts could never be properly locked in place. In its weight and folded package sizing it broke new groundand it is cited byAndrew Ritchieas one of his inspirations in creating the super successfulBrompton bicycle. So the Brompton is weaken than any cycle thats why70% Brompton bike are exporting to asia and Europe.ThreatsThe iconic UK folding bike maker Brompton is a peculiar(a) company. Though exports account for around 75 per cent of its output, it continues to manufacture all of its bikes in the UK.Brompton bicycles many parts are custom made which whitethorn bring delays and extra apostrophizes for repairs from other than authorized dealers. The bike may be less suited to long rides as most models have restricted gears. Brompton manufacture the basic frame in one size only. Riders requiring a bottom bracket to saddle top height of more than 715mm/28 can select an extended seat post to revert a maximum saddle height of 775mm/30.5 . There is also a telescopic seat post option which gives capitaler height unperturbed and does not compromise the size of the folded package, although it adds substantial weight.-http//www.bikesandtrailers.com/folding-bikes/brompton.htmlBefore doing any business first we have to do pest analysis in that soil which is followingPEST ANALYSIS OF BANGLADESHPolitical environmentBangladesh is a thickly populated and poor nation in South Asia. Bangladesh gained its independence in 1971, following Indias intervention in a rebellion against West Pakistan .In the years since independence, Bangladesh has establishe d a reputation as a largely moderate and democraticmajority Moslem country. The Bangladesh National Party and the Awami League traditionally have dominated Bangladeshi politics, with the AL in organisation since January 2009. Bangladesh was command by a military-backed caretaker g everyplacenment led by Fakhruddin Ahmed forapproximately two years prior to the return to democracy that was ushered in by the declination2008 election. The current Hasina government came to power in free and fair elections with an overcome majority in parliament.Economic environmentThe economy ofBangladeshis constituted by that of a unfolding country.Itsper capita incomein 2008 was est. US$1,500. According to theInternational pecuniary Fund, Bangladesh ranked as the48th largest economyin the world in 2009, with a gross domestic harvesting of US$256 billion. The economy has liberal at the rate of 6-7% p.a. over the past few years. Most Bangladeshis take a shit their living from agriculture.Although rice and jute are the primary crops, maize and vegetables are expect greater importanceSocial environmentRoughly 80% of its macrocosm lives on less than $2 a day. Its population is largely Muslim and its geography is dominated by its low-lying riparian aspect. There are many dialects of Bengali spoken throughout the region. The dialect spoken by those inChittagongandSylhetare particularly distinctive. In 2009 the population was estimated at 156 million. Religiously, about 90% of Bangladeshis areMuslimsand the remainder are mostlyHindus.technical environmentTheBangladeshSpace Research and Remote Sensing Organisation ope range remote spotting facilities using both French and American satellites and applying meteorological and geographic selective in stochastic variableation to such basic problems as water management, soil fertility, forecasting, and agricultural number work. In 1986 it became the first non-American organization ever to receive an award for excellency from theUnit ed StatesNational Aeronautics and Space Administration, which provided training for Bangladeshi scientists and grants of equipment and technical assistance. TheBangladeshAtomic Energy Commission operates an experimental nuclear reactor and also conducts important agricultural research on seeds, parasites, storage of harvested crops, and irradiation. http//www.traderscity.com/board/countrytargetedleads/Bangladesh.htmlPEST ANALYSIS OF INDIAPolitical environmentAfter Indias independence on shocking 15, 1947, India received most of the subcontinents 562 widely scattered polities, or princely states, as well as the majority of the British provinces, and parts of three of the be provinces. Muslim Pakistan received the remainder. Pakistan consisted of a western wing, with the approximate boundaries of advanced(a) Pakistan, and an eastern wing, with the boundaries of present-day Bangladesh. India is a Sovereign, Secular, Democratic Republic with a Parliamentary form of Government. The C onstitution was adopted by the Constituent Assembly on twenty-sixth November 1949 and came into force on 26th November 1950. India exported US$21.8 billion worth of trade in to the United States in 2006, up 16.1% from 2005 and up 84.7% in just 4 years.Indian imports from the U.S. rose 26.3% to $10.1 billion in 2006, up 146% since 2002.Economic environmentTheeconomy of Indiais theeleventh largesteconomy in the world bynominal gross domestic productand thefourth largestbypurchasing power parity. Following strong stinting reforms from the socialist inspiredeconomyof a post-independence Indian nation, the country began to develop a fast-paced economic growth, asfree marketprinciples were initiated in 1990 for international competition and foreign investmenIndiasper capita incomeis $1,030, ranked139thin the world,while its per capita (PPP) of US$2,940 is ranked128th. Indias large service industry accounts for 55% of the countrys Gross domestic attend Product (GDP) while the industrial and agricultural sector contribute 28% and 17% respectively.Social environmentCurrent Population of India in 2010 is around 1,cl,000,000 (1.15 billion) people. Hinduismaccounted for 80.5% of thepopulation of India.Islam(13.5%),Christianity(3.0%) andSikhism(2.3%) are the other major religions followed by the people of India. There are 29 language in india.Technological environmentThe Indiansoftware industry has grown from a mere US $ 150 million in 1991-92 to a staggering US $ 5.7 billion in 1999-2000.No other Indian industry has performed so well against the spherical competition .The annual growth rate of Indias software exports has been consistently over 50 percent since 1991. Indias software exports would be around $ 6.3 billion, in auxiliary to $ 2.5 billion in domestic sale.-http//www.stylusinc.com/business/india/business_india.htmPEST ANALYSIS OF NEPALWith thousands of readers from over fifty countries visiting the Nepal Home Page every week, it is an excellent syllabus to promote your Nepal related businesses.political environmentAn isolated, agrarian society until the mid-20th century,Nepalentered the modern era in 1951 without schools, hospitals, roads, telecommunications, electric power, industry, or civil service. Import and exportis encouraged by the government in order to promote equitable business and encourage growth which lead hopefully result in a higher workplace rate, higher salaries and a better standard of living for all in time The export-oriented carpet and garment industries have grown rapidly in recent years and together now account for approximately 70% of merchandise exports. Nepals merchandise trade balance has improved somewhat since 2000 with the growth of the carpet and garment industries.Economic environmentAgricultureremains Nepals principal economic activity, employing 80% of the population and providing 37% ofGDP. Only about 20% of the total welkin is cultivable some other 33% is forested most of the rest is mounta inous. Rice and wheat are the main solid food crops. The lowland Terai region produces an agricultural surplus, part of which supplies the food-deficient mound areas.Social environmentNepals current population is 28,563,377. According to the 2001 census, 80.6 percent of Nepalese are Hindu, 10.7 percent areBuddhist, 4.4% areMuslim1, 3.6 percent areKirat(an native religion with Hindu influence), 0.5 percent areChristian, and 0.4 percent are classified publicizing as other groups such asBnreligion.Technological environmentNepal has been a late starter in modem science and technology. In pursuance of self- reliance, it developed technological capabilities in some specific areas such as agriculture, civil engineering, architecture, metallurgy, water management, medicine, textile and paper manufacture, dyeing and food technology.by (http//www.visitnepal.com/business)PESTEL ANALYSIS IN SRI LANKAPOLITICAL ENVIRONMENTSocialistic fancy in Sri Lanka was unswerving, but as time passed by it gave room for coronation overseas in 1978. Board of Investment operates as a milkweed butterfly legal bureau with investment in foreign countries as a focus. BOI is authorized to yield grants to organizations that meet the basic eligibility standards on minimal investment, employment and exports. When the organization fails to meet the standards then its projects have to be sanctioned by the respective departments of the government. BOI also deals with the 10 zones of free trade, which is known as the export-processing zones. BOI induce the authorization to relieve any confinements on the FDI Eleven huge privatizations were accounted for 34% of the FDI. Nevertheless due to the instable political conditions and conflicting ethnicity the advancement on this issue is been decelerate for years. The president sketched out regarding anti-privatization frugal scheme in his electoral pronunciamento known as Mahinda Chintana. Various enterprises of the state which designing itself to be privatized were not approved, this includes the airports and banks. Privatize. Organization was planned to be regulated by the government which will turn the loss into a profit-making organization.ECONOMIC ENVIRONMENT up serious rates of growth has been steady in Sri Lanka despite if its intense rage on ethnicity. Rich private demand of requirements, core industrialization, primarily the intensive labour textile industry and the advancement of domestic tea manufacturing hiked the growth rate of the economy. The well-disposed FDI policy of the government ensued the zooming inflows of capital. The deceleration in the orbicular issues activated an acute condensation in the activities of the economy in the year 2001. Subsequently in that respect was a recuperation in the sectors of the industries that is impelled by a firm external demand and an increased growth rates in the sectors relating to service resulted in a sizeable enlargement of economical activities though the tsunami that hit the sectors of agriculture was critically damaged. Deficits in the monetary aspects are an important issue to the government, which has been diminishing in the years past. The current fiscal obligates to cut back deficits. There are many industries that imparts in great value to the GDP that engages greater population of the manpower, this exemplifys of the industry in tourism, and the service industries. When taking industries into consideration, it is the textile industry that yields greater sum of revenues in export. cordial ENVIRONMENTSri Lanka holds a populace of 20,238,000, of which Sinhalese constitutes about 74%, Sri Lankan Moors constitutes about 7.2%, Sri Lankan Tamils constitutes about 3.9% and the Indian Tamils constitutes about 4.6%. When religions are taken into consideration the Buddhists comprise a major share of 69.1%. Sri Lanka is prominently a rustic area that holds 79% of the population. The populace medial age is 30 and 7.8% constitute for an age grou p of 65 and over. The health index of Sri Lanka is fairly good when compared to other countries in Asia. The government has an expenditure of 46.3% from the 4% of the aggregate GDP for medical exam expenses of the country. The expected life span is 73.4yrs of the aggregate populace.TECHNOLOGICAL ENVIRONMENTThe telecom sphere was improved to an incredible extent in terms of liberalizing right in the90s. Act of Sri Lankan Telecommunication of 1991 founded the Sri Lanka telecom also known as the SLT, it awarded the permit to function in the global system.-http//www.kwintessential.co.uk/resources/global-etiquette/srilanka.htmlAfter analyzing the market we have found out that there is huge market chance in Sri Lanka to sell folding bikes. Due to low price there are more chances that Brompton folding bikes can become the market attraction successfully after some time because of many reasons such as low cost, already operation exist in Sri Lanka and due to climate condition. If we talk about local competition, it is very less. The local players get the help by the government also where the government has distributed a project to provide good cycle facility supply to those households.Im a manager of this product and i want to make profit thats why Im going to set up this product in randomness asia. I will launch this product in sri lanka and will export in 3 other countries, they are Bangladesh, india and Nepal. It will be better to launch this product in mho asia because there labour cost will be low and we can sell this cycles in low cost. Brompton bicycles cost in uk is 600 and over. Here, labour cost is expensive than south asia so we flip export from here. In south asia there is a scope for this product. There is a great number of people who are using bicycle but they arent like Brompton they cant fold, they are difficult for their journey. so it will be a new kind of cycle in south asia. I can make a profit. It will be cheaper so most of the people will buy it. I can make a market over there.Here are different types to entering new market they areExportJoint ventureFDIStrategic alliancesAmong these methods im going to use word venture method because it will be better for my profit if i will export from here it will cost expensive. First i will go sri lanka and will talk in srilankan embassy, i will choose one cycle company as my partner over there and i will do good business over there and will make profit.4PS ABOUT THE PRODUCTProduct my product is folding bicycle.Price labour cost will be low so per cycle it will cost 90.Place i will open my company in Colombo kingdom of sri lanka because there i can gget more facility than other place.Promotion The literacy rate is 92% in Sri Lanka which is considered as a good rate. To sell the Brompton folding bikes every company more emphasizes on direct marketing such as event or trade show and personal selling. We will give this news first all over in sri lanka ulterior 3 other countries b y tv news and international news paper. selling PLANOur product have made plan for Brompton folding bicycle for next five yrs. To increase our sale and profit we will slip by half of our advertisement budget on personal selling because by this only we can aware consumers about our products and persuade consumers to buy the products. merchandise CAPACITYDuring the first year, product will be imported to Sri Lanka And later the demand of the product goes 3 other countries to have a manufacturing Unit can also be considered. This will result in better pricing of the product will result in more sales and Profits.BUDGETSelling expensesStaff salaries, Sales support and distribution staff expenses are included. The total expenditure is 1210000.00Sales and advertisementFor radio advertisement =5000Newspaper/magazine =6000Tv ad =25000Sales promotion =250000 including customer awareness programCustomer oriented =200000Trade oriented =750000 lose line =600000